Small business · Mobile Technologies

Who are the key players that provide tech solutions for SMBs in Italy?

Hai Habot Growth | Business | Marketing

July 30th, 2015

Around the launch of a new product, I'm looking at a few markets in Europe and more specifically in Italy. As part of that, I'm trying to learn more about the SMB tech landscape in Italy, i.e. technologies used by SMBs to solve pains in customer acquisition, online presence, marketing, loyalty, payments, business management, commerce, reputation and other close fields.  

I've been looking online, but would be glad to get some thoughts from people who are more familiar with the market in Italy and can share their insights about the companies/startups in this space. I assume it will be a mix of global and local solutions.

Thanks in advance!

[In case some more context is needed, here are a few examples of companies/technologies that are popular here in the US: Quickbooks/xero (accounting and invoices for SMBs of all types), Square (payment solutions for most SMBs, evolved from SMBs that needed a credit card solution), Wix (DYI website builder, open to anyone but strong focus on SMBs), Booker (business management software for SMBs (payments, appointments, commerce) and many many others].

Juan Fach eCommerce Business Director |

August 2nd, 2015

Hi Habot

I would say that most of the global provider that operates in Europe will cover Italy. In regards of which type of solutions you would like to have at hand I would say that we can offer you all related to eCommerce, payment gateways and CRM.

For example, payment gateways there are more than a dozen that operates in all Europe that will work in all Italy market and the number is increasing per month or a year the competition is growing but the point is to select the one who offers you a great variety of services.

We work and suggest Magento eCommerce but there are other know SaaS solutions too as BigCommerce and Shopify

and many many others


and many many others

Francesco Rovetta VP Alliances & Distribution, Freshdesk

July 30th, 2015

Hai, besides the usual suspects big players (PayPal, etc), I can suggest Movylo (provider of m-marketing and m-commerce solutions for SMBs) with a growing presence in Italy   

Hai Habot Growth | Business | Marketing

July 30th, 2015

Thanks Eleanor and Francesco, it's a great example. Any ideas on how/where I can find out about other similar companies?


Eleanor Carman Incoming BLP Sales Associate at LinkedIn

July 30th, 2015

I'll echo Francesco and say that I've also heard great things about Movylo!