Around the launch of a new product, I'm looking at a few markets in Europe and more specifically in Italy. As part of that, I'm trying to learn more about the SMB tech landscape in Italy, i.e. technologies used by SMBs to solve pains in customer acquisition, online presence, marketing, loyalty, payments, business management, commerce, reputation and other close fields.
I've been looking online, but would be glad to get some thoughts from people who are more familiar with the market in Italy and can share their insights about the companies/startups in this space. I assume it will be a mix of global and local solutions.
Thanks in advance!
[In case some more context is needed, here are a few examples of companies/technologies that are popular here in the US: Quickbooks/xero (accounting and invoices for SMBs of all types), Square (payment solutions for most SMBs, evolved from SMBs that needed a credit card solution), Wix (DYI website builder, open to anyone but strong focus on SMBs), Booker (business management software for SMBs (payments, appointments, commerce) and many many others].