Virtual Reality · Ceo

Who do I need more: CEO or good salesman (to represent us locally in US)?

Paul Okselenko gamedev generalist

August 17th, 2016

I have a small team, not even a company yet, we are VR (virtual reality) enthusiasts, who've been developing VR games for mobile devices lately. I was lucky enough to sell couple of our games to bigger company and get few more orders from them, but I feel that we still miss lots of opportunities.

My point is that VR is growing very fast and can be used not only for games but in different markets like real estate, healthcare, education, sports, retail, etc. The problem is that we lack communicative skills to sell our services (I speak English, but I'm not a native speaker and not a very good salesman too plus I have such feeling that Americans trust Americans more, maybe I'm wrong of course). So I'm thinking that I need someone who will be able to help here, but not sure who do I need more at this point: CEO or good salesman. Basically I need someone who will be finding possible clients, making meetings and getting new contracts for development of VR apps for us.
I'm based in the USA, San Diego, California and wanted to start from this area first, then expand. 

Any advises on who do I need more and what is the best way to find that person?
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Martin Omansky Independent Venture Capital & Private Equity Professional

August 17th, 2016

(1) If you don't have a company yet, but you have been selling successfully, organize yourself and team into a company fast before you run into tax, liability, and securities problems; (2) find a CEO with a sales background (in a start-up, the CEO/President is the chief salesman anyway). Another tip: collect a small Board of Directors whose members are graybeards in related industries. Sent from my iPhone

Randy Ridenour Independent - SVP Sales - Americas at GISP Group

August 17th, 2016

Hi Paul, A good CEO should also be your best salesperson as it starts from the top the culture, alignment, direction and go to market strategy. Not sure why you are only starting from San Diego as the VR market is Global / National. Where is the product being produced and manufactured? Do you have the logistics, supply chain and back office in place? Best regards, Randy A. Ridenour West Bloomfield, MI 48324 724-799-6474

Richard Alcott Marketing and Communications

August 17th, 2016

Hi Paul. Please explain why you need a CEO? Your title includes CEO. If you have product to sell, focus on sales channel. - Richard Sent with MailTrack

John Stevens Why not Have Unity Copywriting Help You Promote Your Coaching Business?

August 17th, 2016

In my opinion, the first thing you need is a clear statement of who you are as a company, and someone who can communicate that to all concerned so everyone can be on board and serving that mission. If you can do that, perhaps you are the CEO. If not, I think the CEO should be your first hire. The CEO must be someone who can define and communicate that mission, and can create an organization which effectively deals with all the complexities of sales, creativity, finances, legalities, taxes, etc. This will keep the company focused and out of trouble. Then the sales team can go to work, knowing, in the big picture, what they are working to accomplish rather than just going out and selling your apps and services without knowing where.the company is or wants to go.

Sophia Maler Product Management and Marketing Professional. Message Alchemist.

August 17th, 2016

You need someone to play a role of an evangelist, who is very good at explaining the value prop. It is a talent, and if I were you, I would put the customer skills and domain knowledge first. I say a good salesperson who can also develop the market, not just close the deals. However, salespeople tend to lose strategic focus sometimes, so you might want to also take a look at VP of Product option. This role will attract folks with Product Management background and with VP or CEO ambitions. Many of them can close deals just as effectively as salespeople (if not better) but maintain strategic focus. And they are good at articulating value prop to the market. 

Michael Horne SaaS & IoT Exec, seasoned go-to-market strategist

January 15th, 2017

Both, but the timing of when you bring on your Salesperson matters. Your product idea needs to be well formed & have a reasonable development plan and realistic milestone dates. A good startup Salesperson is someone articulate, passionate for the product, and can enthuse the customer with the vision of the product & the people. Bring them on when the plan is looking solid. Before that, the CEO needs to be Salesperson #1 -- if he can't sell the product or service, you have a problem.

Alex Lacroix Co-founder and President of Siempre Spirits Limited

August 17th, 2016

At this stage it's all hands on deck. You either need an amazing salesman who aspires to grow into a CEO, a talented marketer that can also execute sales or a CEO / VP Sales that is willing to grind it out for you until you are up and running. VR seems like an amazing place to be right now! Congrats on the venture. Ill be following along! Alex

Ken Anderson Director, Entrepreneurial and Small Business Development, Delaware Economic Development Office

August 17th, 2016

?Depending what stage you are in, it's almost always a good salesman. Early stage business need validation and traction in the marketplace....that at the end of the day is evidenced by customers, revenue in profits. CEO's usually are most needed when you are ready to scale. Regards, Ken Anderson Director, Entrepreneurial and Small Business Support Delaware Economic Development Office 302-577-8496

Eric Morgan Senior Sales at RoomsToGo

August 17th, 2016

Hire a VP of Sales to hire and organize a sales force familiar with your product category. Yes Americans are more comfortable with each other. rick morgan

Paul Okselenko gamedev generalist

August 17th, 2016

Thanks for replies guys! 
@Randy we are not producing something physical to have logistics and supply chain. We create applications (digital) which don't need all that stuff, this makes our life easier. As for why I would like to start from San Diego, cause I would like to get local clients first, to see if that works. For example some local real estate companies that might be interested in creating virtual reality tours of their properties maybe, or some educational app for San Diego zoo (or Sea World) that would teach kids ( or maybe visitors ) about animals. It's just some ideas that I have on mind, but from other point, you're right, this is global thing. And I would love to keep doing games too. China has a big demand.
@Martin, thanks for this advise, will do asap. As for finding CEO, what is the best way to find such person? Will cold contacts work or I need someone to introduce me? I