For most companies, the easy part is sourcing product overseas at a cheap price. The more difficult thing is finding buyers. While online sales are a possibility, most buyers in this category still do so through kitchenware stores (I just did a feasibility study for a client in the industry and looked at the research). It's a fragmented market beyond the big companies like Bed Bath & Beyond, Wal-Mart, etc. - still characterized by a lot of small kitchenware companies, so you will need a rep as Francoise mentioned. Trade shows are a good place to go and you may wish to check out the International Housewares Association (the have a listing of reps on their web site), as well as Manufacturers’ Agents National Association. You'll need a rigorous testing program because lead in products is a very real concern. I suggest you hire an independent quality agent in China to test and inspect every shipment and check in during the manufacturing process. It will be difficult to find one. You'll also need a comprehensive program to engage and motivate your reps as your product will only be one of many that they represent and they will need the right tools to convince kitchenware stores to carry your product.