Social Media Marketing · Hiring
My first instinct is to hire someone who’s younger and savvy, already has a decent personal following on Twitter, Instagram, etc. But what other benchmarks should a social media marketer have that I’m not considering? I don’t want to limit myself in the potential hires I could find but also don’t want to waste my time with the people that just say they know how to use social media, not that they’re actually good at analyzing and optimizing our social media content and building our brand.