Sorry for the repost...this was mistakenly moderated off the site, but had started to garner some great replies, so I'd like to pick up the conversation.
WineSavage is an online wine club, focused on small-production, boutique producers.
We recently launched a corporate program, facilitating employee wine clubs for companies. Just like someone can rally softball players to form a team and join a league, someone can rally wine enthusiasts to form a wine club managed by WineSavage.
Each quarter, we put together a 6-bottle shipment of artisan wines for each club member, and we host a 'pick-up party' in the office, bringing some of the wines to pour and sample. Companies can take advantage of the social opportunity and bring in food, snacks and beer to make it a more fun, inclusive event for all employees.
My questions are:
From an HR perspective, it's a unique corporate program to include in recruiting materials. But HR doesn't necessarily need to be involved, except maybe to put their stamp of approval on the quarterly pickup parties. It could just as easily launch as a grassroots program from within the company if there are enough wine enthusiasts.
Thanks in advance for your thoughts here!