Growth hacking · B2B

Who would you target to introduce a Wine Club into corporate culture/corporate perks?

Dave Shefferman Founder/President at MadeMoments

May 16th, 2014

Sorry for the repost...this was mistakenly moderated off the site, but had started to garner some great replies, so I'd like to pick up the conversation.

WineSavage is an online wine club, focused on small-production, boutique producers. 

We recently launched a corporate program, facilitating employee wine clubs for companies.  Just like someone can rally softball players to form a team and join a league, someone can rally wine enthusiasts to form a wine club managed by WineSavage. 

Each quarter, we put together a 6-bottle shipment of artisan wines for each club member, and we host a 'pick-up party' in the office, bringing some of the wines to pour and sample.  Companies can take advantage of the social opportunity and bring in food, snacks and beer to make it a more fun, inclusive event for all employees. 

My questions are:

  • How would you market this to companies? 
  • Is this something that would need to go thru corporate/HR channels or something that would best be launched as a grassroots program by individual employees within a company? 
  • Who within the company would you target, or what creative ideas might you have to get the word out? 

From an HR perspective, it's a unique corporate program to include in recruiting materials.  But HR doesn't necessarily need to be involved, except maybe to put their stamp of approval on the quarterly pickup parties. It could just as easily launch as a grassroots program from within the company if there are enough wine enthusiasts. 

Thanks in advance for your thoughts here!

Alasdair Clements Co-Founder, GoCAR GPS-Guided Tours

May 16th, 2014

A good channel might be tickets at it runs corporate perks and offers for employees via corporate intranets

We use them to good effect

If you would like an intro just contact me

António Menezes CEO SATA Airlines

May 16th, 2014

For future correspondence, please use or visit

Jasmine Alexander

May 17th, 2014

Lot of companies have activity managers by location. These tend to be self-selected individuals who typically plan localized events. They usually are "sanctioned" by HR departments. I don't know if benefits companies might be a channel for you. I know health/fitness companies such as moveband come through employee engagement and health initiatives. You can also check out NextJump. Jasmine Alexanderjasmine.alexander@outlook.comSign up @ 917 693 6996