Kickstarter · Startup finance

Why did kickstarter project Zano fail?

Ryan Weldon Founder/CEO at Breakable

December 6th, 2015

Kickstarter Zano was well funded and was set to be a huge success but it turns out quite the opposite occurred. What was it about Zano's approach that ultimately caused them to fail? As an entrepreneur looking to start my own company soon I believe it's essential to understand others failures in order to not repeat them. Would like to know why others believe Zano failed? What could they have done better?


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Anonymous

December 10th, 2015

If manufacturing was the problem we can certainly relate to that, even with a product as seemingly simple as ours! We chose to manufacture locally at a slightly higher cost specifically to  have control over the quality of our product and that has paid off since we encountered a number of issues. Fortunately, we were right there to fix them before they became more serious.

Bill Keating COO at Seebright

December 7th, 2015

Simon, Any thoughts? Bill (650) 722-3333

Joanan Hernandez CEO & Founder at Mollejuo

December 7th, 2015

Hello Ryan,

Execution is everything!

Most fails in Kickstarter are for this reason. I'm not saying it's easy, however execution is certainly underestimated.

Cheers!

John Philpin People | Passion | Platforms

December 12th, 2015

Looks like some serious answers will be available soon

https://medium.com/@meharris/an-unusual-commission-f5171a156a05#.elquroots

Linda Glenn Lecturer at UC Santa Cruz

December 6th, 2015

Good question!  There is some interesting speculation at http://zanoforum.com/viewtopic.php?f=14&p=2099.

David Austin Relentless problem solver and innovator.

December 8th, 2015

They claimed feature creep.  I'm sure they're right, or at least it was a contributing factor.  It will kill a project faster than you can imagine.  You should not offer anything other than what you know you can deliver at the outset ... whatever your prototype is do not vary from it.  That's what your 2nd kickstarter is for: v2.

Stan Podolski CEO at Nimble Aircraft.

December 9th, 2015

It is pretty much always the same. People have no experience in the field. Great idea, which can not be done on a current technology level with the following cost.

Apple's Newton has failed practically in the same way