Startups · Saas

Why has Thumbtack been so successful?


September 24th, 2015

The on-demand service industry is very competitive- Even though Thumbtack & TaskRabbit match service providers and consumers through an online directory, what is it about Thumbtack that has allowed them to be way more successful, while TaskRabbit has struggled?

A great idea is 1% of the work. Execution is the other 99%. In this course, we’ll teach you how to conduct market analysis, create an MVP and pivot (if needed), launch your business, survey customers, iterate your product/service based on feedback, and gain traction quickly.

Leigh Goldstein COO at Getable

September 24th, 2015

They offer their suppliers a low-commitment way of getting on their platform-- their own web presence. After getting them on the platform in a low-commitment way they can easily get them to participate in the their marketplace with a simple up-sell. They also developed an effective marketing/sales method by hiring a team in the Philippines to call potential suppliers and offer them the web presence benefit. Also, their model of having suppliers pay to bid on a project results in more qualified options and is an easier way for most customers to find a supplier. They keep it simple for the customer.

Greg Sherwin vp engineering + it • singularity university

September 24th, 2015

Because of self-promotional posts like this one?