Children · Facebook

Will live programming help Snapchat keep up with Facebook?

Pasy Freelancer, Motivational Speaker , Volunteer

May 31st, 2017

I always have a difficult time gauging the potential of Snapchat’s new features because I’m not in age demographic of many of its users and don’t have children who use it. From the sidelines it seems that there’s a bit of an arms race going on between Facebook and Snapchat, which likely influenced Snapchat’s efforts in the live-programming department. For instance, it recently announced a Snapchat show with James Corden. I don’t personally watch live or recorded programming on Snapchat, so I’m wondering if this shift will this help the stanch the company’s losses?