Advertising · Pricing strategy

With nearly 10,000 followers on Linkedin I would like to post ads for companies. How do I charge?

Scott Taylor Sales & Marketing Director at Cloudia Assistant / Author: The Opportunity in Every Problem

May 17th, 2016

I have created several little info ads for our company I post on Linkedin to my followers. We get pretty good results and most of my followers are in the insurance industry then other professional industries (real estate, finance, etc.). I figure it wouldn't hurt to create similar ads for companies targeted to those industries (lead generators...) but wondering how much I should charge and with what frequency I should post. I wouldn't post to groups, just a general post. Any thoughts?
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Alan Holmes Master Connector

May 17th, 2016

Hello Scott,interesting Post.As a info marketer that constantly markets for others and whom has had several business contacts suggested the same thing.I guess my feedback would be this.What do you think your time is worth.Now,most would say priceless,or say $100 an hour,bear in mind there are a many struggling business owners.Perhaps based on the size and commitment the advertiser chooses.For ex 30 trial is free but 1month $49.95 (up to 3 infoads) $79.95 for up to 5  and $99.95 for 10-15 20 or more is based on availability with a 6 -12 commitment.Finally the frequency could be up to 3x a week(not including free trial)

Suresh Neti Software Outsourcing Advisor | Custom Software & Product Development

May 18th, 2016

Congratulations on having so many followers. When you are posting ads, you should be very sensitive of the followers you have - the ads should not make them 'unfollow' you.

Scott Taylor Sales & Marketing Director at Cloudia Assistant / Author: The Opportunity in Every Problem

May 18th, 2016

Thank you Suresh. This is the reason I create info ads so they are either stories with advice sponsored by a company or a short story about the company or product but not looking like an ad.

Sudhakar Atmakuru CTO, Director (Business & Marketing) at JT TechnoSoft

May 19th, 2016

Hi Scott,

Here is a quick question. Assume I am a follower of your page/brand and have been following for the info you have been sharing so far. Suddenly you changed the track and started posting your paid (or contracted) ads to all of your followers including me. So, I see it as annoying or unexpected and then I immediately 'unfollow' you. Similarly the follower count is quickly shot down to very few but you were already contracted for x number of impressions/posts/ads. Then what?  How would you pay back to your contracted company for unposted ads? Because your receiver count is all shot down.

Another 'what if' scenario. LinkedIn noticed that you are using their social platform as your ad platform without their consent or they were reported of so many complaints (from your 'annoyed' followers), and they deactivated you linked profile/account. Then what?


Think about these 'what if' first.

Sudhakar.

Sidney Sclar SID the SECURITY PRO at sidthesecuritypro.com

May 20th, 2016

Great question. What would someone else charge you for the same services? What would you charge us, your Network Partners, for an ad?

Scott Taylor Sales & Marketing Director at Cloudia Assistant / Author: The Opportunity in Every Problem

May 20th, 2016

Thank you Sudhakar for your insight but I think if I were offending people already it would have been known and I would have been blocked but I have been doing this nearly 2 years for my company and I would need to follow the similar vein should I do this for others. I have two methods I follow. I write stories meant to motivate, inspire, help or otherwise leave positive impressions. Those I have a "Sponsored by Cloudia Assistant" image I attach to the end; I also send those to various groups. I then have the short, one feature/benefit ads I put out but never the same on in two months so it doesn't look like ads but it speaks about our product and those I only post without sharing with groups. The method appears to work because I have never heard a complaint in 2 years. Any add I placed, speaking for other companies would have to be similar to what I do now so I wont run into the "what if's" you mentioned. 

Sidney, I have been investigating this and I get anywhere from $500 to $5000 quoted me. However, these are not your typical ads because I write them and it is more like my personal endorsement or a review than an ad. People trust me because I don't lie, scheme, deceive or write embellishments unless they are obviously humorous. It takes more effort designing them but I want to be fair. I also know that once I set the first price I am setting a precedence and if they start taking too much time it could hurt my primary business so I guess that's what I'm looking for, a fair price.