Is it better to register a wordmark or a combined mark?
In my point of view, wordmark is better!
Hi Ada, registrations are tools to protect your brand, so normally to ideally protect it, if the brand is made of several elements such as a graphic design and a word, my advice would be to file a wordmark application, a design application removing the word part, and a combined or composite trademark, to cover not only the goods and services you wish to identify but those that are closely related or that you envision commercializing with your brand. However, if the budget demands a choice, go ahead with a first application that includes all the elements. My suggestion however is to ask for guidance from an IP attorney, that might help you do searches and design a strategy.
Graphics often change - the wordmark for your company or product is likely to not change. A wordmark is a clear defensible trademark where a combined mark is less so.
In my opinion word marks are great to file because they cover the use of the word mark and you can always file a logo later on if wanted. Many people will change their logo up so make sure if you do file for a logo that is the logo you are set on using to avoid unnecessary costs with having to re-file.