I've been looking to hire a local advertising firm to handle the digital marketing of my brand. I live in a city that does not have a lot of options to choose from and worry about the quality of the work. I've reached out to a few local business owners for recommendations but they also do not know anyone. The local business man that I know don't have the relevant knowledge to be able to help me scale my business. On this websites there are only 12 entrepreneurs in my city which is why I am asking this question here.
I sell items that I manufacture in Mexico that are marketed online in The United States on Amazon, EBay, Etsy, and Houzz. I'm on track to do well over 250K in revenue in my first year. I have developed the manufacturing capacity to well over this, at this point in time. This is not a private label brand, I went out and found the various shops, and worked with them on developing and improving the quality of my own products. In my niche I sell the highest quality products for a premium. I am currently adding some new product categories to be able to offer a complete line of hardware. Next year I am looking to start another brand of hardware that would be in a completely separate niche in the market.
I've had businesses in the past that were interested in being able to purchase wholesale from me, but I didn't have the capacity at the time and regrettably had to turn them down. However, I am now at a point where I can start to do wholesale. I am making catalogs and will reach out to businesses later this year. Which will range from several different business types based on the businesses that contacted me in the past.
I have gotten to this point with very minimal web presence, I have spent less than a thousand dollars advertising. I did not feel compelled to so because of the production issues in the past. I have a basic understanding of this area, but I want a professional to do this so that it is optimized. I want to continue to find new products to market online and I have found several different opportunities that I would like to pursue, but I need to finish of my current brand before I start to work on the new ones.
I have been building this business on cash flow and I really can't afford to bring anyone on. I'm at a point where I need to increase revenue by 30% before I would consider this business a success.
How hard would it be to find someone who would be interested in handling the digital advertising, seo and could they be remote?
Thank you in advance for any advice.
First, congratulations on your current success.
Second, SEO/website work is best left to third-party companies. In addition, as you are already dealing on a national basis, the solution you seek need not be limited to your location.
(You already have some excellent suggestions.)
As you grow, it may be appropriate to bring someone in as an employee. Unfortunately, the results that are promised (from SEO) are difficult to authenticate.
Although your question concerns SEO, are you seeking a solution to the wrong (or premature) problem?
If I understand your intent, it is to increase sales. It is hard to believe, however, that Amazon, EBay, etc. are lacking in their capacity to lure customers.
Without knowing your product categories, it is impossible to estimate the total number of potential customers for what you currently offer. Are there so many more that your current venues fail to reach them or are they reaching every potential customer - who actually wants, needs and will pay you for your product?
It appears that you already have a business model that works.
You have current sales and the potential for increasing those sales via wholesaling.
Before spending any money on SEO or advertising, I suggest that you optimize your current potentials. Your percentage of profit per sale may be lower, but your total sales (and profit) will increase - and without additional out of pocket expense or effort.
Finally, when proposing any new product(s), it is advisable to test the market using customer/market "validation" techniques. Although a "direct to consumer" approach is best, wholesalers/distributors are a good source for validating what the market wants and what it will pay.
Hope this helps.
We are a small business, just starting out this year. We did a lot of research around this and the cost difference between companies was crazy! Additionally, looked at using an individuals but again through research, it was hit and miss whether you would get good bang for your dollar.
We ended up going with a company called PowerPhrase - they have different package levels depending on what your needs are www.powerphrase.com
We are only engaging them for SEO at this time but they have a lot of other services and seem reasonably priced. We are using a mid-level package that is $399/month but they do have less expensive packages.
Best of luck to you!
Its better to partner up with some experienced team. It will secure growth of your ecommerce.
Other choice is to go forward yourself, in that point you can hire someone experienced, but there is no cheap experienced eCommerce expert there..
I have over 7 experience and i know how they work... and i know if you find some who is valuable for your company, he will help you to increase your business value.
It is really simple
From a cost standpoint you are better off paying an affordable agency that has some expertise over bringing that capability in house near term given your size.
Full disclosure I run a software development company that offers SEO services. SEO is a long game that will not be an overnight success for your business unlike certain targeted ads.
If you are selling on ebay/amazon etc only then you will be limited to the on-page SEO of the associated platform. An independent website or postings / content outside of that domain are the only things that are going to get you traction outside of their portals.
Reach out if you'd like to learn more.
I think the best option is to partner with experienced person
Well in my point of view , if you are running a small business you should not go first with seo just pick the another options available like e-mail marketing, social platforms etc.
But if you can afford a second person to handle SEO you can go with it.
And always stick to one option .
All the best
It is not too hard to find someone who is specialized in SEO and digital advertising from around the globe. Problem is to find whether the person/agency you find is really trustworthy and know what they are talking about.
I have seen cases where many people belonging to the European Hospitality domain find small agencies who do Search Engine Optimization on different European languages, different technologies and consistently provided measurable results for years.
The point here is hire someone/agency with good track records. They must be conversant with the changing algorithm of the search engines, be familiar with different technologies and be available to answer your queries wherever they are.
Leave the SEO/marketing to someone who is specialized in that job and concentrate on what you do best - running your business.
I think it would depend on the current state that you are in. This is a very sticky situation since there are extreme pros and cons to both scenarios. I was a former partner (7.5 years) at a digital marketing agency that specialized in SEO and SEM for small businesses. I am currently doing freelance digital consultant for small businesses and startup such as your and would love to give you advice if you'd like. I can also give you tips to vet SEO/SEM companies and potential partners. This advice is free of course since you I believe knowledge helps our overall economy.
Here is my Linkedin if you are interested: https://www.linkedin.com/in/jonathan-leung-26966722/