This is probably a basic question for most on this board so hopefully the answer is easy.
About two months ago I was reading The Lean Startup and some blogs around agile marketing. Along the way I came across a blogger who wrote a formulaic statement to use when explaining what your startup does. He wrote it as a fill-in-the-blank statement. It captured all the basics of what your product does, who it's for, why they benefit from using it, how it differs from the competition, etc.
Normally I bookmark things like this but I didn't for this item. Could anyone point me to what I'm talking about? I'm hunting through browser history to find it but no luck.
@Paul Paetz Thanks for the great response. I will check out the book.
On another note, how do I close down a discussion thread? This one seems to keep being polluted by spammers (e.g., Christina Aldan - see above). I'm reporting them as spam but they don't seem to be going away.