Aaron Burby

San Francisco, California, US

MARKET ACTIVATOR: Strategist, business development, & marketing executive driving exponential growth
Aaron's Skills
Management by Objectives
Machine Learning
Artificial Intelligence
Big Data Analytics
Business Intelligence
Management Consulting
Customer Experience Transformation
P&L Accountability
Sales Process Development
Market Differentiation
Market Development
Pricing Strategy
Customer Experience Management
Fitness Industry
Business Strategy
Partnership Activation
Partnership Strategy
Go-to-market Strategy
Business Development
Product Management

About Aaron

I bring deep experience and perspective from an accomplished career focused on leading commercial success for new entities and new offerings. As a dynamic strategist, business development, and marketing executive, I have helped drive exponential growth for technology organizations around the world in B2B, consumer products, professional services, and digital fitness & health. 5 of the last 6 companies with which I have worked have been bought out or went public.

Specialties: strategic alliances, global expansion, business development, operations, marketing, product management, innovation, customer experience management, go-to-market planning and execution, corporate strategy, and M&A.

Work Experience

Managing Partner

Vitality Business Consulting

January 2015 - December 2016

Director, Enterprise and Corporate Partnerships

Misfit Wearables

June 2015 - August 2016

Built out B2B channel, developed and executed go to market strategy, including new segments, channel partnerships, media, and technology partnerships. Misfit was acquired by the Fossil Group in December 2015.

Director, Health & Wellness

Fossil Group

January 2016 - August 2016

Created and led a new growth area within Fossil. Developed and scaled health & wellness strategy and playbook across Fossil brands. Helped to quickly integrate Misfit B2B operations into Fossil for a rapid and seamless transition and helped build a cross-departmental team for a solid foundation for growth.

Vice President Business Development

Performance Lab Technologies / ARDA.ai

August 2016 - Today

Established commercial foundation and driving growth strategy, commercial operations, partnerships and an alliances. At Performance Lab, we have revolutionized the fitness technology virtual coaching space with ARDA, our scalable white-label, virtual coaching platform. ARDA enables businesses in the fitness and sports technology field to provide a personalized, contextual, and effective coaching experience for their consumers with AI, machine learning, and data analysis.