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Profile Overview

Profile picture of Adam Alter

Adam Alter

Account Executive//Programmatic Evangelist at Google

CoFoundersLab
Location
Kings County, United States
Startup stage
Skills
Marketing, Business Development, Product Management, Sales, Fundraising
About
My experience lies in online direct response marketing and user acquisition. Epic/Azoogle was an online direct response network. We acted as an intermediary between direct response advertisers (e.g. Netflix, Groupon, companies looking to acquire users/customers) and publishers (entities that drive traffic in any way). I worked mainly on the publisher side but also grew relationships with advertisers very successfully. I rose through the ranks and in my last role with Epic I moved to London to lead a team. The office reached all-time highs under my leadership. After leaving Epic in July of 2011 and returning to Manhattan, I have been working on my own; I've been advising a few startups on marketing, creating some arbitrage-focused advertising campaigns while working extensively with a developer to create my own custom tracking/analytics/adserving platform, helping an old client raise funds for his startup from a PE firm, brainstorming, and networking.

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