Alexandre Lordelo

São Paulo, Brazil

Founder @koel @tstudio
Alexandre's Skills
Business Development
Design
User Experience
Finance
Fundraising
Growth
Legal
Management
Marketing
Operations
Product Management
Programming
Public Relations
Recruiting
Sales
Strategy
Technical
Background

About Alexandre

I'm an entrepreneur passioned about the power of technology and great design, to make things simple.

Currently working on t-Studio, a startup I founded to provide a smarter way to design and manufacture apparel. Using our software, fashion designers can intuitively design in 3D and generates an algorithm that is outputted to be manufactured by knitting machines.

I have 12 years of experience starting companies from scratch. From brainstorming names and hiring first employees to scaling into a profitable business.

Started my first business in 2006, a clothing retail shop called Quintal located in Santos, Brazil. The shop quickly grew into one of the most renowned in town.
After 5 years running the retail store, I founded another company in 2011 called koel, a menswear label that became one of the hottest new brands in Brazil. At koel we designed,

From my years working on koel, it became clear how cluttered the design/manufacturing relationship is. There is a huge miscommunication between designers and manufacturers and a lot of detail is lost on the process, so I started working on a tool to bridge this process and simplify the design workflow.

Quote

Limit everything to the essential, but do not remove the poetry - Mr. Rams

Work Experience

Founder

koel.

January 2011 - Today

Founded koel., a menswear brand with tropical and modernist influences. Our design approach favors timeless over trends. koel is distributed on the best boutiques and e-commerces in Brazil. www.koel.com.br

Founder

t-Studio

January 2016 - Today

Founded t-Studio to provide a smarter way to design and manufacture apparel. Using our software, fashion designers can intuitively design in 3D and generate a file that can be manufactured by knitting machines. This is a novel and unique approach on the fashion industry. Coming soon... www.tstudio.io

Education

FAAP - Bachelor in Advertising

Bachelor

2000 - 2004

Co-working Space

Google Campus

2016 - Today