São Paulo, Brazil
São Paulo, Brazil
I'm an entrepreneur passioned about the power of technology and great design, to make things simple.
Currently working on t-Studio, a startup I founded to provide a smarter way to design and manufacture apparel. Using our software, fashion designers can intuitively design in 3D and generates an algorithm that is outputted to be manufactured by knitting machines.
I have 12 years of experience starting companies from scratch. From brainstorming names and hiring first employees to scaling into a profitable business.
Started my first business in 2006, a clothing retail shop called Quintal located in Santos, Brazil. The shop quickly grew into one of the most renowned in town.
After 5 years running the retail store, I founded another company in 2011 called koel, a menswear label that became one of the hottest new brands in Brazil. At koel we designed,
From my years working on koel, it became clear how cluttered the design/manufacturing relationship is. There is a huge miscommunication between designers and manufacturers and a lot of detail is lost on the process, so I started working on a tool to bridge this process and simplify the design workflow.
Limit everything to the essential, but do not remove the poetry - Mr. Rams
January 2011 - Today
Founded koel., a menswear brand with tropical and modernist influences. Our design approach favors timeless over trends. koel is distributed on the best boutiques and e-commerces in Brazil. www.koel.com.br
January 2016 - Today
Founded t-Studio to provide a smarter way to design and manufacture apparel. Using our software, fashion designers can intuitively design in 3D and generate a file that can be manufactured by knitting machines. This is a novel and unique approach on the fashion industry. Coming soon... www.tstudio.io
FAAP - Bachelor in Advertising
2000 - 2004
2016 - Today