I head marketing at CognitiveClouds where I help startups and enterprises build remarkable software products.
As a marketing guy, my primary goal is to make CognitiveClouds a well-recognized brand in the software development industry leading to easy discovery, high recall, and high trust
"How well we communicate is determined not by how well we say things, but how well we are understood.” - Andrew Grove
Director of Marketing
April 2014 - Today
• Develop a comprehensive and aligned strategic marketing plan. • Develop and execute innovative campaigns to deliver on critical business objectives - user acquisition, revenue generation and brand awareness. • Manage digital marketing channels like PPC, Email, SEO, Display, Social to maximise customer acquisition • Devise and optimize digital marketing campaigns across ad platforms such as Google, Facebook and LinkedIn • Work with the Product & Tech teams to optimise marketing activity for an effective measurement and development of our marketing KPIs • Support the Sales team with collateral and co-ordinate activation of target market areas • Leverage the marketing mix to transition consumers to our services offering • Primary goal is to make CognitiveClouds a well recognised brand in the software development industry leading to easy discovery, high recall and high trust