Andre Wet

Cape Town, South Africa


About Andre

Senior C-level exec and seasoned entrepreneur.

I build and grow companies and launch new products and solutions in the m-commerce, e-commerce and mobile spaces. I have 25 years C-level experience in management, marketing, strategy and business development, both in developed and emerging economies (focus on the latter is 100% on the mobile economy) with an in-depth understanding of all aspects of digital commerce.

Some highlights:

• I grew my current company in 3 yrs by more than 700% to be among the top5 most visited e-commerce sites in SA and Africa (without counting mobile traffic, add this and we're right at the top).
• It now offers millions of products across thousands of categories both online and offline (the latter being the future of mobile commerce).
• I successfully launched a mobile shopping app that was then selected and voted as the best app internationally in 2013, beating 150 000+ other entrants.
• Same app wins the MTN business app of the year in SA.
• More than a million downloads of the app to date.
• Finalised the first commercial mobile app preload with Africa’s largest mobile operator worth millions of dollars to preload our current shopping app across their network.
• In 2010 I successfully took to market two prepaid card and mobile payment wallet programs out of Singapore into the Asian market. They were hi-net Mastercard programs and had the highest value for a prepaid card to date anywhere.
• When mobile was just getting going, I built what is believed to be the first international premium rated MMS offering in the market.
• I’ve raised in excess of R50 million in different series of venture and other capital.


CEO, Entrepreneur, growth specialist, mobile visionary ... at large

Work Experience

Entrepreneur, advisor, consultant

Looking at new challenges to get stuck into.

December 2015 - December 2016