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Andrei Baloleanu

Product Management, Marketing

Bucharest, Romania

Background

Startup Experience

First time founder

Age Group

25-35

Headline

Passionate product manager specialised in web apps

Work Experience

Product Manager

Retargeting.Biz

November 2014 - October 2016

As Retargeting.biz's product manager, I was responsible with the growth of the project. In the last year, we tripled the number of clients, increased revenues 4 times and added 4 new members to the team. Besides that, we developed an improved version of the platform aimed at the international markets that should was launched mid 2016.

Product Manager

Unlockunit.com

September 2012 - October 2014

I joined the team at UnlockUnit soon after the project started, when it was still a start-up. Some of my tasks were: - creating and implementing a multichannel marketing plan (partnerships, email marketing, content marrketing, adwords, on-page and off-page SEO) - conversion rate optimization through A/B tests (ended up with updated texts, new homepage structure, new sales funnel, new pricing) - supervising the creation of new mobile apps (from mockups to the final version being uploaded on Google Play) - designing the new website of UnlockScope - integrating a remote customer support team - negotiating new prices with the vendors - coordinating a team of 5: 2 developers, 1 designer, 1 marketing, 1 customer support manager Achievements: doubled traffic and revenue in the first year, created the mobile apps that doubled the revenue again, created the new platform (frontend & backend of UnlockScope)