Andrew Smith

Park City, Utah, US

Meging AI with Live Entertainment
Andrew's Skills
Business Development
Product Management
Public Relations
User Experience

Startup Experience

Founded 2+ startups

About Andrew

Event producer, creative ideas guy, brand manager and all around fan of immersive environments, I’ve spent the majority of my adult life traveling the world experiencing and working for some of the most creative live events ever imagined. My passion for color, technology, stories and architecture has always drawn me to the “spectacle.”

In my professional life, I’ve developed effective strategies to establish European event brands in North America through creative brand adaptation and community engagement programs. Riding on this success, I’ve led teams to produce multiple large music events throughout the United States and Canada.

My experience also extends to concept development and creative direction. Having directed, edited, and produced trailers, digital marketing material, live show moments and even stage designs, I am driven by the process of telling stories that create unforgettable memories. There is something to love, and something very rewarding, about building a moment that someone just cannot wait to share with others.

More recently I have been learning the ins and outs of bringing a tech devices to market. From design, all the way through to the final supply chain.

Work Experience

Founder & Creative Producer

A+SMITH Creations

July 2015 - Today

We are a group of professionals focused on the management and design of live entertainment events. Working alongside major festivals, we provide concept development, creative direction, experience design, and event promotions. Our goal is to collaborate with clients to create unique experiences and imprint lasting memories for their audiences.

Co-Founder & Product Designer

The Lyt Co.

May 2016 - Today

The Lyt Company was created to transform reality in to the surreal, and to invoke excitement through the marriage of art and technology. We are an energetic company made up of a vibrant team from diverse backgrounds focused on developing new interconnected lighting products for large scale gatherings. Together our shared passion aims to deliver unique products that will raise the bar and help form a new realization of modern intelligent art.

Project Manager - ID&T North America and Q-dance


February 2013 - June 2015

Brand Manager for Q-dance


January 2012 - February 2013



April 2011 - January 2012