Angelo Sorbello

Milan, Italy

Digital Marketer / Growth Hacker / SEO Connoisseur / Data Analytics Advocate
Angelo's Skills
Marketing
Technical
Product Management
Background

Age Group

<25

About Angelo

I am an entrepreneur with 9+ plus years of experience in Online Marketing coming from having built some relevant online magazines in Italy in the last nine years. In the meantime, I launched and then sold an e-learning related startup, and advised several startups and SMEs. I am currently enrolled in an MSc in Management at Bocconi University

I write articles about Online Marketing at angelosorbello.com.

Core areas of expertise include:
• Digital Marketing Strategy & Implementation
• Cross Media Marketing Planning
• Effective A/B, Multi-Armed Bandit, and A/B/n Testing
• User Experience & eCommerce Funnel Optimization (Conversion Optimization)
• Customer Acquisition & Retention
• Data Analytics - Google Analytics Certified
• Search Engine & Display Marketing (SEM & SEA) - Google AdWords Certified
• Search Engine Optimisation (SEO)
• Social Media Marketing (SMO)
• Email Marketing

Experience With:
• Google Analytics, Search Console
• Facebook Ad Manager

Work Experience

CEO & Founder

Enteos

January 2017 - Today

Enteos is a diversified company active in e-commerce, travel & rental and consulting.

CEO & Founder

GW MediaGroup

February 2007 - November 2013

GW MediaGroup was a group of magazines that I founded in 2008, during my first year of high-school. Starting from Gamerworld Magazine (that used to be one of the most relevant sources of information online about video games in Italy), I have then enlarged the group by to gain synergies between the websites. My activity consisted in: - Growing the Traffic for the sites of the group using a Data-Driven Approach. Mainly through SEO, and scheduling interviews with the leading players in the industry (EA, Microsoft, Activision, etc.) - Growing the Revenues of the Group - Managing our Team of Writers (more than 30) - Evaluating New Online Business to Acquire, - Negotiating contracts for Advertising in our magazines. The group was formed of: - Gamerworld.it. Videogames magazine. Made the website grow from zero to being the #3 Result for "Videogames Review/Recensioni Videogiochi" on Google in Italy for more than five years - FinanziamentiFondoPerduto.com. Bought it when it was on the second page of google for "finanziamenti fondo perduto/funding grant" (Highly-Competitive Keyword). I brought it to the #1 position and resold it. - Veline.org. Bought this domain the day it expired. Created niche contents on it, and brought it from zero to #5 position for "Foto Veline" (Highly Competitive. I was competing with GQ, Men's Health, etc.) I sold the group in 2013 to focus on my studies.

Education

Bocconi University

Bachelor of Business Administration and Management

2013 - 2016

Estonian Business School

Exchange Semester

2015 - 2015

Bocconi University

MSc in Management

2016 - 2018

Certification

IELTS Academic (Overall Band 8 out of 9)

British Counsil

IC3 Plus

Certiport