Anita Vitek

Munich, Germany

Productmanager in Fashion, Style Adviser
Anita's Skills
Product Management
Business Development
Public Relations
User Experience

About Anita

I am starting my own womenswear fashion brand right now. It is an innovative and sustainable brand that is also socially engaged in various projects. The first summer collection will be out in January 2018. My goal is to give fashionable people a solution to be able to be just as fashionable with sustainable clothing. I want to minimize overconsumption and prevent overstuffed closets. For all travelers this brands' collections will make it easier to travel lighter whilst still having various fashionable looks to wear. Contact me if this project sounds interesting to you, I want to revolutionise the fashion industry and I need partners to do so.

Work Experience

Junior Buyer

dress-for-less GmbH

October 2012 - September 2013

Junior Buyer for the full-price fashion online-shop: - Strategic and operational purchasing of all product categories (Clothing, Underwear, Shoes, Accessories and Bags) - Negotiation of prices and conditions - Compiling and maintaining the buying plan - Ratio analysis and elaboration of a market- oriented strategic assortment structure - Development of ideas, planning and execution of promotional actions - Identification of suitable brands – market and trend monitoring, visiting of fairs

Buyer & Shopmanager

Kids Fashion Group GmbH & Co. KG

March 2014 - April 2016

Buyer and Shopmanger for the fullprice online shops:,, and offprice online shop: - Compiling of buying plan - Strategic and operational buying for kids and maternity clothing as well as accessories (own and other brands: Marc O‘ Polo, Little Marc Jacobs, Stella McCartney Kids, bellybutton, Steiff Collection, Kanz) - Visiting of fairs: detecting trends and analyising the market - Development of a sales analysis tool - Consturcting an overall marketing plan with focus on e-mail marketing - Development of a new e-mail marketing layout - Further development of all online shops concerning consumer-handling, campaign tools and layout

Product Manager

K&L Ruppert Stiftung & Co. Handels-KG

June 2016 - December 2016

- Creating a collection/ NOS/ flash-repeat framework - Visiting of trade fairs - Detecting and analysing of trends - Assisting the Designer with the development of collection and color themes - Permanent analysis of the collection's economical performance and initiation of the necessary actions - Development of visual merchandising proposals in coordination with Visual Merchandising - Development of price points in a trade group - Buying of additional purchases - Allocation of articles to NOS, saisonal, collection/ flash-repeat framework, and where applicable planing adaptation


University of Technology, Economy and Design, Konstanz

Master of Business Administration

2006 - 2011

University of Technology

Study Abroad Postgraduate - Fashion and Textile Design Methods

2010 - 2011