Atif Syed

New York, New York, US

Atif's Skills
Product Management
Marketing
Sales
Management
Finance
Background

Startup Experience

Founded 2+ startups

About Atif

Innovative marketing & strategy leader with 10+ years experience in Food, Home Care, Hair Care, Energy and Financial Services. Launched new products and led established brands of up to $200M; contributed to businesses ranging from startups to $12B+ in revenue. Developed marketing plans and managed P&L for multiple brands, categories and countries. Directed teams of up to 12 members and marketing budgets of up to $5M. Majored in Marketing and Strategy at Kellogg School of Management; trained by former P&G, Unilever, Reckitt Benckiser & Henkel marketing experts.

Major Achievements:
- Spearheaded 13 new product launches/innovations; enhanced revenue up to 4 times, improved margins up to 12% points and elevated brand stature.
- Led 9 successful re-launches; turned around challenged brands, reversed share decline, increased profit up to 57%.

Key Skills:
Strategy Development, Brand Management, Creative Process Management, Media Planning, Market Research, Agency Management, Problem Solving, Competitive Analysis.

Education

Kellogg School of Management - Northwestern University

MBA

2001 - 2001