Ben R-c

Dublin, Ireland

Sales, Growth and Solutions @ Facebook
Ben's Skills
Project Management
Microsoft Power BI
Power BI for Office 365
Power BI
SQL
Tableau Software
Tableau
Facebook Power Editor
Facebook Marketing
Facebook Messenger
Facebook API
Facebook Ads Create Tool
Facebook Ads Manager
Facebook
B2B
B2B Marketing
Analysis
A/B Testing
Account Management
Analytics
Advertising
Business Development
Growth
Marketing
Open to networking with people holding these skills
Back-end Programming
API
Data Science
Algorithm Development
Operations
Programming
Fundraising
Background
Work Experience

Client Solutions Manager

Facebook

October 2015 - Today

• Accelerating growth and sales revenue from Facebook’s top advertisers • Leading performance efforts for the Health, HealthTech and Disruptors (startups) industries for FB Israel • Managing client revenue while exceeding FB’s aggressive growth and revenue targets • Leading global projects with cross-functional teams

Founder

Plucky.xyz

January 2014 - October 2015

• Managing performance marketing campaigns for clients, acting as their marketing agency • Connecting marketing and customer data to help clients better understand business metrics associated with customer segments, and measure risk for acquisition budgets • Duties pertained to running the company; client acquisition and growth, managing revenue, staffing and resource decisions and product development • Focused on helping seed or ‘A’ round, B2C and B2SMB companies, efficiently manage their marketing budgets during growth stages

Sr. Campaign Manager

William Hill

October 2013 - May 2015

• Managing acquisition budgets and campaigns for William Hill’s mobile app products • Optimizing strategy and campaigns to achieve maximum performance (volumes, CPA /ROI%/other KPIs) • Increased volume of FDs on social platforms by over 2,400% • Reduced CPA by more than 15x, enabling Twitter and FB to become profitable platforms for scaled acquisition

Media Sales and Partnerships

Investing.com

May 2012 - October 2013

• Acquiring and growing clients of the Investing.com financial media network • B2B sales, establishing new business opportunities in existing and new verticals • Responsible for bringing in and managing over $4M of sales annually (ARR) • Personal sales increased for 16 consecutive months

Education

University of Guelph

Philosophy and Political Science

2005 - 2009