Benedict Wong

New York, New York, US

Benedict's Skills
Business Development
Product Management
User Experience

Startup Experience

Founded 2+ startups

Age Group


About Benedict

Doing nothing has never been my forte. I am entrepreneurial, hyper-active, and have a voracious appetite to learn.

I got my first taste of “startups” during my first year of law school in London. Unsatisfied with academia, I decided to found and manage a student-run investment fund. We raised 10,000 GBP from our members and made a 2% YoY return over 2 years.

After a series of failed startups in Silicon Valley and Hong Kong, I moved to join Bindo as Employee #1 in 2013, charged with a) founding our Asia sales operations, b) creating and managing our user acquisition strategy globally. During that time I, built sales from $0 to $5 MM+, helping sign on major accounts such as Domino’s Pizza, whilst keeping monthly churn rate below 0.6%.

Wearing my 'marketing hat', I successfully transitioned our company user acquisition strategy from 100% cold-calling to 70% inbound from our online leadgen website, cutting down our sales cycle from 3 months to 2-4 weeks, and slashing our CAC by 70%, beating the industry average.

As founding member, I also took charge of PR and fundraising, and won the Startups Asia 2014 competition (Asia version of TC Disrupt), leading me to raising $3.8MM in seed financing.


In recent months, I’ve been working on a new venture: developing music information retrieval software - the goal is to commercialize the technology by developing a subscription-based online library of sheet music with an interactive educational component. I am collaborating with PhDs and professors who are experts in the fields of audio signal processing. We are looking for technical and/or non-technical partners with a passion for music to join us in our journey.

Please feel free to reach out to me at if you have any interest!

Work Experience

Head of APAC, Founding Team


December 2013 - September 2016

➢ Employee #1 in Asia; hired and managed a 15-person sales & support team across HK and SG ➢ Grew Asia sales from $0 to $2.8MM within 1 year (40% of total company revenue) ➢ Solely responsible for raising $950,000 of the $1.8MM angel round, and $900,000 of the $2MM bridge round ➢ Pitched at Startups Asia 2014 Singapore (TC Disrupt for SE Asia) and won first prize (Watch video here) ➢ Structured Asia pricing & sales compensation model (Recovered 200% of CAC within first month, exclusively from new ARR) ➢ Implemented sales & support SOPs and CRM, achieved exceptionally low monthly churn (0.6% / month) ➢ Created channel partner program (0 to 100+ resellers across Asia), including major telcos such as PCCW and Telstra ➢ Negotiated exclusive partnership with Global Payments AP; first to co-launch new mPOS project across Asia

VP Marketing, Founding Team


January 2015 - Today

➢ Bootstrapped marketing w/ small monthly budget of $35,000; hired and managed a 3-person marketing team ➢ Developed and executed global user acquisition strategy, (transitioned leadgen from 100% cold-calls, to 70% from online leadgen website, reducing sales cycle from 2-3 months to 2-4 weeks, and slashing CAC by 70%) ➢ Managed: SEM (Adwords, Facebook, LinkedIn, GDN, retargeting), SEO / content, email marketing, affiliate, social, CRO ➢ Built current website from scratch (grew to ~1,000 leads per month, lead-to-win conversion rate = 7.5%) ➢ Achieved $60 blended online CPL vs $150 - $200 industry avg (Adwords CPC for “iPad POS” = $10+) ➢ Achieved a healthy 7.2x LTV/CAC ratio w/ $1,300 CAC; grew global customer base from 700 to 3,000 ➢ Directed a professional production of two customer testimonial videos for $5,000 total (Watch here and here) ➢ Received major press coverage on CNBC video, Techcrunch, WSJ, Forbes, TechInAsia, StartupsHK etc


King's College London


2013 - 2013


Bachelors 2:1