New York, New York, US
New York, New York, US
Founded 2+ startups
Doing nothing has never been my forte. I am entrepreneurial, hyper-active, and have a voracious appetite to learn.
I got my first taste of “startups” during my first year of law school in London. Unsatisfied with academia, I decided to found and manage a student-run investment fund. We raised 10,000 GBP from our members and made a 2% YoY return over 2 years.
After a series of failed startups in Silicon Valley and Hong Kong, I moved to join Bindo as Employee #1 in 2013, charged with a) founding our Asia sales operations, b) creating and managing our user acquisition strategy globally. During that time I, built sales from $0 to $5 MM+, helping sign on major accounts such as Domino’s Pizza, whilst keeping monthly churn rate below 0.6%.
Wearing my 'marketing hat', I successfully transitioned our company user acquisition strategy from 100% cold-calling to 70% inbound from our online leadgen website, cutting down our sales cycle from 3 months to 2-4 weeks, and slashing our CAC by 70%, beating the industry average.
As founding member, I also took charge of PR and fundraising, and won the Startups Asia 2014 competition (Asia version of TC Disrupt), leading me to raising $3.8MM in seed financing.
In recent months, I’ve been working on a new venture: developing music information retrieval software - the goal is to commercialize the technology by developing a subscription-based online library of sheet music with an interactive educational component. I am collaborating with PhDs and professors who are experts in the fields of audio signal processing. We are looking for technical and/or non-technical partners with a passion for music to join us in our journey.
Please feel free to reach out to me at firstname.lastname@example.org if you have any interest!
Head of APAC, Founding Team
December 2013 - September 2016
➢ Employee #1 in Asia; hired and managed a 15-person sales & support team across HK and SG ➢ Grew Asia sales from $0 to $2.8MM within 1 year (40% of total company revenue) ➢ Solely responsible for raising $950,000 of the $1.8MM angel round, and $900,000 of the $2MM bridge round ➢ Pitched at Startups Asia 2014 Singapore (TC Disrupt for SE Asia) and won first prize (Watch video here) ➢ Structured Asia pricing & sales compensation model (Recovered 200% of CAC within first month, exclusively from new ARR) ➢ Implemented sales & support SOPs and CRM, achieved exceptionally low monthly churn (0.6% / month) ➢ Created channel partner program (0 to 100+ resellers across Asia), including major telcos such as PCCW and Telstra ➢ Negotiated exclusive partnership with Global Payments AP; first to co-launch new mPOS project across Asia
VP Marketing, Founding Team
January 2015 - Today
➢ Bootstrapped marketing w/ small monthly budget of $35,000; hired and managed a 3-person marketing team ➢ Developed and executed global user acquisition strategy, (transitioned leadgen from 100% cold-calls, to 70% from online leadgen website, reducing sales cycle from 2-3 months to 2-4 weeks, and slashing CAC by 70%) ➢ Managed: SEM (Adwords, Facebook, LinkedIn, GDN, retargeting), SEO / content, email marketing, affiliate, social, CRO ➢ Built current website from scratch (grew to ~1,000 leads per month, lead-to-win conversion rate = 7.5%) ➢ Achieved $60 blended online CPL vs $150 - $200 industry avg (Adwords CPC for “iPad POS” = $10+) ➢ Achieved a healthy 7.2x LTV/CAC ratio w/ $1,300 CAC; grew global customer base from 700 to 3,000 ➢ Directed a professional production of two customer testimonial videos for $5,000 total (Watch here and here) ➢ Received major press coverage on CNBC video, Techcrunch, WSJ, Forbes, TechInAsia, StartupsHK etc
King's College London
2013 - 2013