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Bill Allman

Marketing, Operations, Strategy, User Experience

Washington, D.C., , US


About Bill

Bill Allman is the Chief Digital Officer, Smithsonian Enterprises, where he creates and manages the digital business, marketing, and content strategy for the Smithsonian’s Enterprise group, the revenue-generating arm of the Institution. He is responsible for managing business, marketing, and content strategy and operations on,,, ecommerce and direct to consumer marketing efforts for and, and collaborating in digital video efforts with the He is also responsible for mobile, tablet and other new platform initiatives.


Brown University

Bachelor's of Arts; Bachelor's of Science

1978 - 1978