Brandon Fassberg

New York, New York, US

Entrepreneur || Athlete || Avocado Ambassador
Brandon's Skills
Business Development
Marketing
Growth
Design
Technical
Fundraising
Management
Operations
Product Management
Sales
Strategy
User Experience
Background

Age Group

25-35

About Brandon

Hey everyone! My name is Brandon and I'm an avocado-obsessed tech entrepreneur from Queens NY with an unapologetic love for creating innovative products and services that inspire action and long-term adoption.

My concept focuses on the restaurant and fast-casual industry in the form of a viral mobile-loyalty application that generates a unique awareness to multiple streams of interested users that results in more foot traffic and brand awareness. At this moment, I have the concept mapped out as well as a name and brand development plan.

I am seeking a mobile programmer/developer who is familiar with e-commerce and social networking. The goal is to develop a functional MVP (Minimum Viable Product) that we can introduce to test partners (restaurants) to gather metrics and helpful insights that will be presented for rounds of investment.

The initial market will be New York, NY.

Please let me know if you have any questions or thoughts about this venture and I'd be happy to answer them!

Quote

"All human wisdom is contained in these two words - Wait and Hope" - Alexandre Dumas

Work Experience

Social Media Manager

ZINIO

January 2016 - February 2017

- Drafted, scheduled and published various content buckets through relevant social networks. - Incorporated company goals to determine meaningful social KPIs. - Implemented employee advocacy through internal company events and social optimization. - Leveraged magazine content from 300+ publishers for partner content collaborations. - Crafted strategy for effective social storytelling techniques by restructuring our digital brand. - Improved brand voice across all traditional and emerging social networks. - Built influencer marketing strategy through development of highly visual editorial content. - Worked alongside email, branding and design managers to help achieve various marketing goals. - Curated and published trending article content through website and applications. - Tracked and measure social content engagement using relevant content management software.

Social Media Advisor

Brooklyn Water Enterprises Inc.

October 2015 - January 2016

- Performed complete social media audit to establish implementation of best practices. - Led the discovery and recruitment of digital marketing candidates to establish internal marketing team. - Coordinated with web & mobile development firm(s) to reconstruct corporate (and franchised) social accounts. - Established and introduced brand voice through social media platforms. - Captured original imagery & video content for social, web & email marketing.

Social Media Manager

Hugh & Crye

February 2015 - October 2015

- Managed and maintained corporate social media platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat, LinkedIn etc). - Fluent in CMS Platforms - (SproutSocial, TweetDeck). - Created and launched multiple hashtag campaigns across Twitter & Instagram. - Received and resolved all customer inquiries via social networks. - Worked alongside Digital Marketing and Analytics manager(s) to determine and implement paid social strategies across multiple platforms. - Active member of Team CX (Customer Experience) to establish and perfect online and in-store customer operations. - Utilized multiple CRM (Customer Relationship Manager) tools: Desk, Highrise, Basecamp. - Knowledge of various Shipping & Logistics tools: Spree, Shipstation. - Familiar with Task Management tools: Trello, Wunderlist, Slack etc. - Worked alongside Content Team to assist in the conception and implementation of various content types across mobile & web. - Assisted in the coordination and execution of multiple "pop up"‚Äč retail locations across various locations. - Worked alongside director of Customer Experience in the strategy and planning of our Influencer Outreach program by recruiting (on brand) professional athletes and menswear influencers including members of Major League Soccer team, DC United and Major League Baseball team, Washington Nationals. - Hosted YouTube video series illustrating menswear "how-to" content (Ask Hugh And Crye; Wear Your Square) and worked alongside Team Content to finalize footage (iMovie).

Partner & Operations Manager

Couponomy

October 2013 - February 2015

- Assisted in the the reconstruction and revamping of our mobile software by working alongside multiple technical partners to achieve a completed minimum viable product. - Led promotional efforts which included orchestrating and executing our presence at NY Tech Day as an exhibitor. - Led the interview process for technical contractors & partners during a major transitional (technical) stage. - Assisted in negotiations for multiple rounds of fundraising. - Designed visual & functional specifications for mobile application and web landing page. - Created and maintained social platform presence (Facebook, Twitter, Instagram, LinkedIn etc.) - Led recruitment for merchant partners and established relationships with top executives in various industries. - Assisted in establishing necessary intellectual property (trademarks, patents, domains etc.)

Certification

NYS Real Estate License

Department of State