Brian Riback

Mahwah, New Jersey, US

Brian's Skills
Marketing
Business Development
Product Management
Design
Technical
Finance
Fundraising
Management
Operations
Sales
Strategy
User Experience
Background

Age Group

36-55

About Brian

I am a marketing technologist and chief troublemaker (the good kind) focused on uncovering breakthrough opportunities for digital and traditional media penetration.

For the past 16 years, I have positioned my companies and clients for unprecedented success through the development and launch of channel marketing campaigns. Together we have captured new audiences, accelerated revenue growth and enhanced our internal marketing processes.

My company, Email Architects, works closely with our clients to drill deeply into their challenges and goals. With data analytics and the development of sophisticated technology platforms, we have helped them dramatically exceed their quotas for marketing and email effectiveness.

See, being a troublemaker CAN be a good thing!

Peers, colleagues, clients and executive managers describe my leadership style as infectious and highly collaborative. I take pride in my ability to liaise between business, IT and marketing functions to innovate new strategies and maximize the ROI potential of our efforts.

Here is a list of the high-visibility brands I have worked with and for: Citibank, the Daily News, Disney Theme Parks, Genworth Financial, GNC, Prudential, The Smithsonian Institute, US News & World Report, Universal Studios Florida, Victoria’s Secret, Vistaprint, Weight Watchers.

And here are some of my specialties:
Marketing (channel, email, database, behavioral), Technology, Consumer Engagement, Strategy, User Experience, C-Level Collaboration, Relationship Building, Team Leadership, Data Insights, Research, Communications

Feel free to connect at 201.258.9171 or brian@riback.me!

Quote

"Tactics without strategy is the noise before defeat." - Sun Tzu

Work Experience

Founder, Chief Marketing Technologist

Labrador Solutions, LLC.

September 2014 - Today

Built and lead consultancy delivering ROI-focused services focused on enhancing client marketing success. Create story and technological blueprints. Lead team of consultants in development of strategies driven by data, technical documentation, sourcing necessary resources, SWOT analysis, market positioning and financial modeling. ● Create and launch email marketing campaigns proven to drive open-ability, click-ability and deliver-ability. ● Negotiate and close profitable contract terms on behalf of clients. ● Created unique story blueprint with corresponding technologies for national media entity, catalyzing thousands of dollars in increased revenue and a 35% boost in subscription retention.

Marketing Specialist

Daily News, L.P.

October 2008 - September 2014

Directed team of four and daily e-marketing operations. Developed behavioral-based marketing automation programs in support of subscriber and advertiser initiatives. Created multiple touch-point experiences. Built and allocated database and e-mail marketing budgets. • Led high-value project cleansing a database of 2.5MM records. • Pioneered back and front end systems, devising innovative ways that allowed for antiquated platform’s interaction with more modern, web-based applications, SQL and Oracle systems. • Migrated existing email marketing program to a new vendor, inclusive of facilitating contract term negotiations, technical documentation, resource assignment, Gantt chart and progress monitoring • Drove 40% increase in mobile app downloads.

Account Supervisor

RICG

January 2007 - January 2008

Built and lead consultancy delivering ROI-focused services focused on enhancing client marketing success. Create story and technological blueprints. Lead team of consultants in development of strategies driven by data, technical documentation, sourcing necessary resources, SWOT analysis, market positioning and financial modeling. ● Create and launch email marketing campaigns proven to drive open-ability, click-ability and deliver-ability. ● Negotiate and close profitable contract terms on behalf of clients. ● Created unique story blueprint with corresponding technologies for national media entity, catalyzing thousands of dollars in increased revenue and a 35% boost in subscription retention.

Account Manager

CheetahMail, an Experian Company

October 2005 - October 2007

Deployed client e-mail marketing campaigns for high-profile clients. Delivered ongoing training on technology and methodologies. Assisted clients in interpreting complex data insights. • Oversaw creation and updating of database lists for use in data segmentation and e-mail marketing. • Directly supported CheetahMail creative team to develop new, strategic creatives.

Producer | Account Executive

Clear Channel Broadcasting

January 2001 - January 2004

Grew revenue by creating multi-market, cross-channel campaigns. Built client marketing documentation, including registration and client information pamphlets used for small and major events. • Increased company revenue by selling online advertising during period of rapid industry growth. • Primary point of logistical and contractual support to vendors at Z100’s highly attended tradeshow events.

Education

Ramapo College of New Jersey

BA

1997 - 2001