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About Peter

I'm a brand strategist, interactive designer and business strategist. For 17 years, I've helped companies launch build and launch their brands, clarify their offerings and differentiate themselves within the marketplace.

Above all, this means orienting your business towards its market, focusing on the needs and desires of its audience - rather than just building a cool product. Instead, I work with companies to identify market's needs, and then to focus their products, online media and overall brand strategy towards that market.