Bruce Kasanoff

New York, New York, US

Bruce's Skills
Product Management

Startup Experience

Founded 2+ startups

About Bruce

I'm interested in helping established teams attract both investors and customers.

I make complex ideas both clear and compelling, and am adept at social media (125,000+ followers on LinkedIn).

I'm the author of How to Self-Promote without Being a Jerk and the co-author of Smart Customers, Stupid Companies; the latter describes the likely impact of disruptive innovation on customer experience, and warns that all companies must now act like startups.

Here are some of my accomplishments:

- “Marketing guru” for over 250 entrepreneurs through the Birthing of Giants program at MIT.

- Raised or helped raise $20 million for start-up and entrepreneurial ventures.

- An original partner of the customer strategy consultancy, Peppers and Rogers Group; helped grow that firm from ten to 150 employees in three years.

- Cited by The Chartered Institute of Marketing – the largest organization of marketing professionals in the world – in their inaugural listing of the 50 most influential thinkers in marketing and business today.

- Part of the Ogilvy & Mather team in the mid-90s that helped change the brand positioning for IBM.

- Taught the capstone entrepreneurial course in the MBA program at Babson College.

- Delivered hundreds of 1to1 marketing and personalization workshops, keynote speeches and training programs to a wide variety of organizations.


The Wharton School, University of Pennsylvania

MBA - Entrepreneurship

1985 - 1985