Bryan Young

Miami, Florida, US

CEO@Homelendingpal, Sr. Strategy Consultant @Marketo(exit), CEO@Business Empire Consulting(exit)
Bryan's Skills
Sales
Recruiting
Strategy
Business Development
Finance
Public Relations
Growth
Marketing
Background

Startup Experience

Founded 2+ startups

Age Group

25-35

About Bryan

Former Bloomberg Businessweek Top 25 Under 25 and Ernest & Young Entrepreneur of the Year Finalist (NC) nominee. Demand generation and digital marketing executive with a unique ability to balance “big picture” thinking with day to day tactical execution to deliver growth of digital marketing teams that significantly impact sales opportunities. Over 15+ years I’ve led global digital strategies and tactical execution for the likes of the 2012 DNC and President Barack Obama, Microsoft, Panasonic, Xerox, Zillow, CenturyLink and others across the B2B and B2C sector. I’m a data driven leader that has driven over $1 billion in attributable revenue by utilizing advanced analytics, lead generation, marketing automation and conversion optimization to change operational workflows.

Quote

Hard work beats talent when talent doesn't work hard - Tim Notke

Work Experience

Senior Strategic Consultant - Professional Services

Marketo

January 2015 - January 2017

As Marketo's youngest first ever Global Senior Strategic Consultant, I was a part of building the original cross functional team responsible for creating the process to diagnose and build value add digital marketing strategies that included marketing automation for international SMB and Fortune 50 clients to grow their relationship with Marketo. • $2 billion in pipeline opportunities and nearly $1 billion in incremental client sales created by using an analytical and data driven approach, building flexible digital strategies focused on the entire digital ecosystem and applying practical advice on implementing innovative ideas for demand generation programs • Standardized Marketo’s internal processes that resulted in $24 million in new business revenue for Marketo by developing 12 programs designed to allow consultants to deliver value added solutions to clients in North America and Europe in a 40% shorter period of time. • Reduced gaps in the lead lifecycle for Fortune 50 companies by introducing diversified messaging and positioning to address buyer profiles using personalized URLs. • Increased sales for nine Fortune 50 companies by diagnosing demand generation gaps, leading executive stakeholder marketing automation discussions and building lead nurture programs around new buyer personas. • 201% increase in content-specific lead conversion for Microsoft created by employing lead nurture streams and real-time personalization within our content marketing strategy. Measured through custom built Google Analytics Dashboards and Salesforce reports. • 191 new B2B leads from one tradeshow earned for Panasonic by setting up the native Salesforce sync to automate check-ins via iPad directly to the database and leading the initial Salesforce setup

Director of Inbound Marketing

ESW Capital

November 2017 - July 2018

Hands on remote executive leadership role with P&L responsibility while leading 8 direct reports to standardize digital marketing tools and process across the private equity firms portfolio of companies. Managed $1 million dollar paid search budget for each company, vendor management and Salesforce system admin for lead management for sales and marketing team. • 104% growth in marketing qualified leads over previous best quarter by leveraging advanced analytics data to integrate insight into the operational workflow for content strategy, persona targeting, customer feedback and introducing previously unexplored marketing channels with cross functional team management. • Working with the sales team lead devised and implemented process to connect Salesforce to Hubspot to measure operations, financial attribution, conversion of Qualified leads and customer engagement metrics within 3 months. • 32% of new sales opportunities (SQLs) touched by search and display ads at some point of the buyer life cycle (8% were brought in as first touch by PPC) by using advanced search targeting strategy mixed with agile bidding approach • Created 1,677 MQLs in a single quarter with 34% being Infer A quality leads by using SEM tools like Kenshoo, email marketing, SEO, Sales chat tools like Drift and website personalization. Set original goal of 1000 at the beginning of the quarter

Digital Marketing Director

Sproutloud Media Networks

April 2017 - November 2017

Responsible for guiding marketing team of 4 in the conception, development, and execution of innovative acquisition/retention strategies for P&L —through Analytics Architectures, Web Properties, Marketing Automation Platforms, Salesforce, Mobile Apps, and other interactive means. • Rebuilt entire lead generation system using SEO, Google Adwords, Google Analytics, Pardot, Salesforce, Mouseflow and Triblio to drive 94 Marketing Qualified Leads in first quarter with the company (120% to goal) • Reduced budget expenses 20% by renegotiating contracts to reallocate budget to account based marketing to drive greater revenue potential with target accounts and customer retention • Completed all first-year performance goals in first three months leading to a 24% Marketing Qualified Lead to targeted Sales Accepted Lead measurement by implementing improved Key Performance Indicator process • Setup advanced analytics architecture within a week using Google Analytics, Salesforce reports and Pardot nurture program to measure conversion attribution of over 90 pre-existing pieces of content

Co-Founder, CEO

Home Lending Pal

August 2017 - Today

Building a Mortgage robo-advisor that requires minimal to no human interaction to underwrite home loans and provide guidance for first time home buyers. This includes personalized budgeting help, best loan program recommendations, progress tracking and advice based on individual situations prior to applying for a mortgage.

Chief Digital Officer, Co-founder

Business Empire Consulting

August 2004 - November 2013

Created national and international digital marketing strategies using web, mobile and social media. Hired and developed high-performance teams to implement solutions • $300 million in revenue growth for Insurance company by thinking creatively and using an insightful entrepreneurial style to create local targeting strategies, develop untapped cross channel campaigns and launch new products that differentiated from competitors offers • $150 million in revenue delivered for client by resolving a serious reputation management issue within Google. Used on-page and off-page SEO to alleviate competitive smear campaign that was driving potential customers away. • $10 million in annual revenue attained for BEC by consulting more than 15 brands through highly successful digital transformations with a hands-on approach to utilizing analytical platforms and defining key performance indicators (KPIs) that impacted revenue. • Doubled YOY revenue for telecommunications firm by launching a digital strategy to heighten customer website interaction, conversion to buyer, amount and frequency of purchase and growing the customer lifetime value. • 65% gain to full occupancy for property management firm achieved by applying analytics to form target audience and buyer persona profiles for messaging. • 40% better than program lead generation goal accomplished by developing a consistent lead hand-off process and driving alignment with sales for B2B software company. • 33% customer engagement improvement and lower cost per lead realized by originating a customer journey map that eliminated unnecessary touchpoints for a consumer goods brand.

Co-Founder

Crossroads Transport Services

August 2004 - August 2006

Built out the processes and infrastructure that helped the company grow and scale. Defined overall corporate, competitive, and product strategy and ensured that the team understood and executed that vision. Lead new business development efforts to generate over $5 million in gross annual revenue by year two of operation.

Education

North Carolina State University

Honorary

2006 - 2009

Colorado State University

Marketing

2016 - 2017

Certification

Google Analytics

Google

Marketo Certified Expert

Marketo

Google Adwords Fundamentals

Google

Hubspot Certified Expert

Hubspot

Co-working Space

Premier Business Centers

2019 - Today