Careen Foster

San Francisco, California, US

Analytics Pioneer in B2B Marketing
Careen's Skills
Business Development
Marketing
Background

About Careen

Developed marketing function from scratch with offshore team; generating over 300% increase in leads and followers on a shoestring budget

Designed and executed Client Advisory Board events comprising Fortune 500 executive leaders, with a Net Promoter Score (NPS) of 82%

Coached 50 experts to convert technical speak to business thought leadership papers, blogs, articles and videos; personally authored best performing paper

Coached marketing director in leading PR and analyst relationships, garnering media coverage, industry awards, and coveted analyst recognition from Gartner, Forrester among others

Steered cross-functional teams to successfully defend $100M+ flagship FICO® Score product line

Launched 6 new analytics products and 70 releases in six countries

Earned corporate innovation awards and developed innovation process with over 40 pipeline ideas

Work Experience

SVP & Chief Marketing Officer

Fractal Analytics

June 2012 - July 2016