Founded 1 startup
I've written dozens of business plans, conducted extensive primary and secondary market research, financial analysis, statistical analysis, as well as start up pitches.
In the corporate world, I've worked with dozens of Fortune 500 businesses (E.g. AT&T, GE, Qualcomm, Samsung, Exxon, IEEE, Tiffany & Co., UPS, Bill & Melinda Gates Foundation, etc.) in brand strategy projects and have been deeply involved in data and analytics for the past 8 years from both a marketing, operations, and growth perspective (pricing, marketing, business case development, market research, risk identification, user engagement). As a result of this experience, I am quite skilled at analytics and understanding businesses, and work well with data scientists and can communicate consumer problems exceptionally well.
On my own, I have been an entrepreneur my entire life, and more recently have been involved in private label product importation and marketing alongside my day job working in strategy and analytics at a tech company that had a successful exit in 2015.
I understand what it takes to make a virtual or physical product successful.
What gets measured gets managed. - Peter Drucker
Strategy & Analytics Manager
August 2015 - October 2018
Senior Consultant, Strategy & Operations
January 2013 - July 2015
Consultant, Strategy & Analytics
November 2011 - January 2014
Director, Strategy & Analytics
October 2018 - December 2019
Senior Product Manager, Discovery
January 2020 - Today
Simon Fraser University
Bachelor of Business Administration
2004 - 2009