Founded 1 startup
As a highly motivated and results orientated digital marketing specialist with design inclinations, I have managed to undertake several positions within leading organizations such as Amazon, Bannersnack and Intact Media Group. Now I'm building Lilio (ex RufeleMele - www.rufelemele.ro) that is an On-Demand Laundry Services focused on Eastern European Markets.
Marketing & Sales Assistant
Source Marketing Direct
January 2012 - March 2012
● Organized marketing campaigns, resulting a sales growth and collected data that helped us to determine the most important Sales KPIs. ● Obtained commercial awareness and key strategic marketing skills which contributed towards promoting future marketing campaigns. ● Mobilized and sent a team of 3 people to help other team in a specific area where sales decreased due to social destabilization.
Intact Media Group
August 2014 - November 2014
● Presented promotional rate cards, negotiated and established the contracts using specific persuasion techniques perfectly integrated with my negotiating skills. ● Restructured the offers and distributed them directly to our clients via a complex email marketing campaign which resulted a 47% ROI. ● Kept a strong relationship with our current clients by always treating them with VIP tickets which provided us solid recommendations and repeated purchases.
Marketing Assistant & Customer Advocate
November 2014 - March 2015
● Identified customer’s satisfaction, collected customer activity data and metrics which resulted into a more effective and efficient customer journey on our website. ● Provided compelling business cases, authorized actionable recommendations and restructured the email format which resulted increased sales by 30% on Christmas Prime Offer. ● Maximized customers’ buying process by giving them specific offers based on their needs.
Digital Marketing Specialist
March 2015 - September 2015
● Proactively examined online marketing campaigns, collected data, updated reports and assisted the managers before product launches. (Experienced with Google Analytics, Google AdWords, Remarketing, Facebook Ads). ● Triaged all inbound requests from all our platforms and communicated current status to our marketing director. ● Led the creation and design of design parts (infographics, templates, thumbnails and videos) to ensure key marketing communication messages are delivered to customers. ● Created smart and engaging visual content that supports marketing initiatives and positioned the company as a market leader. Content includes: video tutorials, infographics, illustrations, whitepapers, brochures, presentations and social media posts which resulted a high shareability rate and generated high traffic to our blog.
Head of Marketing
January 2016 - August 2016
● Created a Marketing Strategy and established a Branding Guide that helped the business to expand in surrounding areas like Bath, Cardiff and Bristol. ● Experienced with those tools: Email marketing – Active Campaign/Infusionsoft, Social Media Advertising - Facebook Ads, Twitter Ads, PPC & SEO – Google Adwords, WordStream, AdStage and Moz, Analytics & A/B Testing & Social Media Tools (Google Analytics, Optimizely, BuzzSumo, Ubersuggest and Buffer) ● Led the creation and design visual content (Website design, UX, promotional materials – flyers, business cards, posters, infographics, email templates, thumbnails and videos). ● Managed a team of 4 people including a SEO specialist, two developers and one customer representative)
London Metropolitan University
Business and Marketing - Digital Marketing
2011 - 2014
Risky Business Accelerator