Craig Easdale

San Francisco, California, US

Electronics Design Engineer and Hardware Enthusiast looking to join something new and exciting!
Craig's Skills
Process Development
Real-Time Operating Systems (RTOS)
C
Firmware
Embedded Systems
Embedded Software
Embedded Devices
Embedded C
Electronic Engineering
Electrical Engineering
Hardware Development
Hardware
Wireless Sensor Networks
Sensors
Low-power Design
Low Power Systems
Bluetooth Low Energy
Bluetooth
Wireless Protocols
Wireless Products
Wireless Network Design
Wireless Communications Systems
Wireless Applications
Wireless
Digital Electronics
Consumer Electronics
Electronics Manufacturing
Electronics Hardware Design
Electronics
Technical
Design
Product Management
Operations
Business Development
Management
User Experience
Strategy
Background

Startup Experience

Founded 1 startup

Age Group

25-35

About Craig

I've worked with multiple startups now, either offering my expertise and advice in electronics design and manufacture, and doing some hands on design work across a number of areas.

I started Token Zero on my own in early 2016 to showcase a low-power BLE multi-sensor for smart homes, presenting it at an exhibition to over 70,000 attendees. Following a pivot, the company's main focus is now a more general ultra-low-power wireless sensor technology, focusing primarily on commercial applications in intelligent indoor environmental sensing. We are just finishing up the design of an award winning product in the mental health sector and a smart monitoring product for residential rental properties.

I'm looking to move on from being a one-man band and teaming up with someone else to solve some real world problems. I have strong experience in hardware development and manufacture, especially surrounding wireless sensor systems and the IoT, but have had to focus on a broad range of startup and business challenges over the past few years beyond product development. I've been at this long enough now to ask the right questions to move things forward in the right direction, with the minimum of time wasted. I'm comfortable taking on most challenges that come my way.

Work Experience

Process Development Engineer

Renishaw

October 2013 - April 2015

Electronics Extraordinaire for Hire

Freelance

April 2015 - September 2017

• Blind Spot Gear, Tile Light: A powerful LED filmography light – Design of high-frequency LED driver including modular control system with various electrical safety features. Managed transition of electronics from concept, to prototype, to full scale production with China-based manufacturer. • Xupo: Bluetooth item tracker - Complete rewrite of firmware to support the move to a new chipset, expansion of overall capability, and improvement of performance and battery life. Additional work was done to remotely troubleshoot manufacturing and assembly process problems resulting in a 95% reduction in DOA units. • FUELLink Systems, V.I.N.I.E.: Smart wireless odometer and vehicle ID system - Developed functional prototype firmware (nRF51), and followed up later to convert the modular test setup into a consolidated hardware design, assisting with the manufacture of prototypes through manufacturers in China.

Founder, Passionate innovator

Token Zero

February 2016 - Today

Token Zero was founded with the aim of applying new technologies in creative ways to deliver cost-effective and capable wireless sensing solutions. Initially developing broadly applicable Bluetooth sensors for consumers, the company pivoted into developing commercial sensate products and networks for a variety of clients in niche markets. These include a remote environmental sensor system allowing local councils to monitor the internal health of their social housing properties, and an award-winning and life-saving alarm system for the mental health sector. Employing a highly dynamic approach, we work in close collaboration with our clients to build better, faster. Token Zero has been supported in its journey through Y Combinator’s inaugural Startup School program, Entrepreneurial Spark, and RBS Entrepreneur Accelerator. As sole founder I have been responsible for every aspect of the businesses operation and function. This includes refining the company vision, product/service validation, building key relationships, collaborating with other disciplines, product management. Beyond an entrepreneurial role the majority of time is spent in hardware product and firmware development, allowing me to further refine my skills in embedded systems/RF design, wireless standards, protocol development, sensor integration, resource/power management, lean development, DFM, DFT, local/overseas manufacture, supply chain management, design validation and test, and EMC and certification processes.

Foreign Guest Researcher

National Institute of Standards and Technology

July 2011 - December 2011

Development of a digital lock-in amplifier for use with the Atomic Devices and Instrumentation group’s high-sensitivity Chip-Scale Atomic Magnetometers. The aim of the project was to create a system to out-perform a commercially available Lock-in amplifier, while hugely reducing signal noise, size, cost and power consumption. Successful completion of this project required an in depth understanding of analogue and digital signal processing techniques, as well as microprocessor systems design and serial communications.

Education

University of Glasgow

Electrical and Electronics Engineering (MEng.)

2007 - 2012

Accelerator/Incubator

Startup School by Y Combinator

2017

Entrepreneurial Spark

2017

Royal Bank of Scotland Entrepreneur Accelerator

2018