Cristina Danila

Senior Marketing Consultant

Cristina Danila

September 2018 - Today

I build new brands or adjust their trajectory. I develop their Go-to-Market Strategies. My areas of expertise include: o Brand Strategy o Marketing Communications Strategy (content strategy, PR) o Digital Marketing Strategy (PPC, SEO) o Event Management o Building a multidisciplinary team Current collaborations with: Bloomreach (CMS software), Blend (NGO), Sanddollar Ventures (Fashion and Apparel). For more details check out my website: www.cristinadanila.com

Global Head of Brand and Communications

Bloomreach

October 2018 - November 2019

As Global Head of Brand and Communications at BloomReach, I took on major projects, including developing an upscaled, consistent Bloomreach brand and as well as developing brand guidelines to unify all communications. My role divides into four main areas: * Communications: Establish and drive a comprehensive program that incorporates PR and social streams, which will span EMEA and NA. * Awareness: Initiate and execute programs to dramatically increase awareness of the BloomReach brand in our target markets and geos. * Community: Lead our community marketing programs, including those focused on developers, customers and partners. Part of this will involve heading our annual community conferences. * Digital: Own our .com (http://bloomreach.com/) and other digital properties, ensuring that they are well situated to support our various marketing programs and also serve as a showcase for our software.

Head of Global Marketing

Backbase

January 2017 - October 2018

I have managed the development and implementation of an integrated global marketing strategy, including lead generation, messaging, event marketing, retargeting and paid marketing channel strategies. I’ve built up an inbound demand generation engine and work closely together with the sales teams to support them to achieve their goals. • Grew into a leadership position for the global marketing efforts that doubled the company’s revenue. • Defined and executed the communications and PR strategy that positioned Backbase as global leader in our market segment and winner of multiple awards. • Successfully launching partner marketing programs for driving partner businesses: webinars, events, press releases, tradeshows. • Responsible for the thought leadership and content strategy that more than tripled the number of inbound leads and more than halved the cost per lead spend while maintaining lead quality ratios. • Launched and managed the redesign of the corporate brand across all offline and online brand carriers, including the creation of the new marketing site. • Increased the global conference and tradeshow coverage, being responsible for the successful execution and event management for 40+ events on an annual basis, across the major continents. • Restructured the online marketing campaigns (SEO, SEA, Google Adwords, Bing, PPC, Twitter Ads, LinkedIn), and media buys).

Cambridge Marketing College

Postgraduate Diploma in Marketing

2015 - 2017

Cambridge Marketing College

Postgraduate Diploma in Marketing

2015 - 2017