Crystal Schreiner

Milwaukee, Wisconsin, US

CEO, CXO Consultant, Biz Strategist, Transformation & Holistic Culture Designer, Brand Exp Architect
Crystal's Skills
Strategy
Business Development
Design
Growth
Marketing
Background

About Crystal

STRATEGIC GLOBAL BRAND PARTNER + CXO CONSULTANT. Rebrand/Culture Facilitator-New Market Expert+Catalyst, Maestro, Leader

Launched mass market beauty brand in Target retail to global distribution. Have guided a global Luxury Beauty Brand Turnaround, strategizing alignment and unison culture change across omnichannel experience internationally in London, Amsterdam, Barcelona, LA, NYC, Philipines. Thereafter the beauty brand won 'Indie Beauty Brand of the Year' at the prestigious yearly CEW beauty awards.

.5% Top Global Social Media Influencer, Innovation Facilitator for the Fortune 100, and Billion Dollar CPG Corps, Executive Brand Strategist, Advisor, Partner.

Known as the #BEAUTYEVERYWHERE girl for beautiful beauty brands inside and out.

Multi-disciplinary business leader, catalyst, concept artist & strategic vision partner, I join forces with brands I believe in & ignite culture change by design.

An out-of-box thinking entrepreneur, I work with startups, global brands, have lead new market innovation in the beauty space for the largest multi-billion dollar CPG corporation, and guided a Global Luxury Beauty Brand Turnaround, recently branded a new market beauty brand that launched in 550 Target Retail stores.

I give companies a competitive edge by facilitating first-to-market design-centric brands and develop organizational narratives that produce long term ROI through cultural relevancy precision.

I orchestrate the creative integrity of leaders & founders’ unique ideas so they become unforgettable in their niche.

With a background in Hollywood working with the most VMA award-winning production team, known for making the faces like 'Ariana Grande, Demi Lovato, and 5th Harmony' - I helped launch A-list music stars narratives and brands into market, with an expertise in rich culture and trends storytelling. Using design thinking processes and pattern identificaiton and a deep understanding of holistic 'beauty,' I facilitate paradigm shifts across companies, guiding experiential & conceptual marketing strategies across all touchpoints.

A background in digital, viral campaigns, music, directing, & launching ‘Artist of the Year’ A-list popstars into the market, I use aesthetic analysis & multidisciplinary patterns skills to penetrate whitespace & oversee a strategic operations plan for creative risk-taking, being conscious of increasing company profitability.

I increase the bottom line by Experience Design.

Endorsed by Forbes: 'Fine Art of Instagram" Academy + BeautyEverywhere.co

Services:
CEO/Personal Brand Consulting ( and creation )
Experiential Strategy
Turnaround Facilitation
New Market Innovation Consulting and Facilitation
Trends Analysis
Creative Direction
Directing
Instagram Services ( Consulting/ Multi-media Production)
Go-To-Market Positioning
Company Culture Consulting

Quote

“Think like an artist- act like an entrepreneur.” - Unknown

Education

Marquette University

Advertising Major, Minors in Fine Art + Linguistics ( Spanish )

2008 - 2012