Dale Williams
Vancouver, Canada
Dale's Skills
Strategy Development
Strategy Alignment
Conversion Optimization
User Analysis
Management
HTML + CSS
JavaScript
Web Development
WebDev
Analysis
Process
Customer Success
Business Development
Marketing
Fundraising
Growth
Sales
Background
Startup Experience
Founded 1 startup
Age Group
25-35
About Dale
Startup Achievements:
- Joined at $20k MRR and helped grow to $1M+ in <2 years
- Implemented "Minimum Viable Segment" strategy & used data analysis to identify leads with 3x higher conversion & 8x retention
- Lead Sales, Marketing, & Customer Success teams to maximize departmental alignment
My favourite things to work on:
- Self-onboarding optimization
 & the user journey
- Revenue performance management
- Go-To-Market Strategy
- Interdepartmental team leadership & alignment
Work Experience
Assistant Corporate Sales Leader
Corporate Traveller Canada
May 2012 - January 2016
The business travel division of the Flight Centre Travel Group (ASX: FLT). Top Performer Award (Global): $2m Net New Business in <12 months.
Director of Business Development & Employee #1
Routific
February 2016 - Today
Education
University of Western Ontario
English Language & Literature (Specialization)
2005 - 2009
Lighthouse Labs
Front-End Web Development (Javascript)
2018 - 2018
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