Dale Williams

Vancouver, Canada

Director of Business Development & Employee #1
Dale's Skills
Strategy Development
Strategy Alignment
Conversion Optimization
User Analysis
Management
HTML + CSS
JavaScript
Web Development
WebDev
Analysis
Process
Customer Success
Business Development
Marketing
Fundraising
Growth
Sales
Background

Startup Experience

Founded 1 startup

Age Group

25-35

About Dale

Startup Achievements:
- Joined at $20k MRR and helped grow to $1M+ in <2 years
- Implemented "Minimum Viable Segment" strategy & used data analysis to identify leads with 3x higher conversion & 8x retention
- Lead Sales, Marketing, & Customer Success teams to maximize departmental alignment


My favourite things to work on:
- Self-onboarding optimization
 & the user journey
- Revenue performance management
- Go-To-Market Strategy
- Interdepartmental team leadership & alignment

Work Experience

Assistant Corporate Sales Leader

Corporate Traveller Canada

May 2012 - January 2016

The business travel division of the Flight Centre Travel Group (ASX: FLT). Top Performer Award (Global): $2m Net New Business in <12 months.

Director of Business Development & Employee #1

Routific

February 2016 - Today

Education

University of Western Ontario

English Language & Literature (Specialization)

2005 - 2009

Lighthouse Labs

Front-End Web Development (Javascript)

2018 - 2018