Dani Shalmone

Kings County, New York, US

Dani's Skills
Marketing
Business Development
Management
Sales
Strategy
User Experience
Design
Product Management
Finance
Operations
Background

Startup Experience

First time founder

Age Group

36-55

About Dani

E-Commerce | Digital Marketing | Growth Hacking

I grew a marketing team at Gogotech, once a $20mm company which we helped grow to $150mm+. I came in with technical experience in SEM, affiliate marketing and channels popular at the time, and I left with also a strong understanding of social, email, retargeting and other acquisition strategies. At Gogotech, we ran over 60 niche e-commerce sites, where I learned to sharpen my UX skills and oversee conversion optimization and testing.

Quote

Be true to yourself and stay humble. - Blackalicious

Work Experience

Head of Growth

FANCHEST

May 2016 - August 2016

• Built foundation for company's infrastructure including data tracking, report dashboards, productivity and marketing technologies • Strategized and executed user acquisition campaigns across paid and unpaid digital channels • Responsible for improving website funnel and user experience through analytics, A/B testing, and conversion optimization • Developed the company product through gathering survey data, qualitative user testing, and quantitative assessment • Managed wide array of projects coordinating content, design, and development teams including launching site referral program, email planning, social media contests, and website builds

VP Marketing

Gogotech

January 2009 - December 2015

• Built and led team of advanced e-commerce marketing specialists resulting in 25% – 35% year on year growth and annual sales from $20 million up to $115 million, playing key role to position the firm for a successful acquisition in 2013; Current revenue at $165 million • Full P&L responsibility overseeing direct response, acquisition, and retention through SEM, Facebook, Affiliate, Display/Retargeting, and Email, managing $1MM monthly budget with focus on ROI • Planned and executed CRO strategies with Merchandising and UX/Product teams that increased revenue to sites through customs reports, product pricing, bundling, A/B Testing, and landing page optimization • Hands-on managed campaigns for over 100 brands and e-commerce sites, including Garmin, Panasonic, Motorola, Braun, Samsung, Norelco, Beautyrest, and Plantronics • Deployed advanced marketing strategies in Google AdWords, Google Shopping, Bing Ads, and Facebook • Developed custom marketing reports with BI team, which led to marketing team analysis of key success metrics • Worked with application developers to enhance proprietary e-commerce platform to meet business needs • Advised strategy to teams managing 3rd party marketplaces such as Amazon, eBay, Walmart, and Newegg • Reported directly to CEO to review performance metric dashboards and discuss growth opportunities • Developed training materials in marketing that remain mandatory for all personnel • Conducted team-wide meetings to discuss ROI-focused goals and optimization • Attended industry trade shows for new business development opportunities

Certification

Google Analytics IQ

Google

Google AdWords

Google