Dani Shalmone

Kings County, New York, US

Dani's Skills
Business Development
User Experience
Product Management

Startup Experience

First time founder

Age Group


About Dani

E-Commerce | Digital Marketing | Growth Hacking

I grew a marketing team at Gogotech, once a $20mm company which we helped grow to $150mm+. I came in with technical experience in SEM, affiliate marketing and channels popular at the time, and I left with also a strong understanding of social, email, retargeting and other acquisition strategies. At Gogotech, we ran over 60 niche e-commerce sites, where I learned to sharpen my UX skills and oversee conversion optimization and testing.


Be true to yourself and stay humble. - Blackalicious

Work Experience

Head of Growth


May 2016 - August 2016

• Built foundation for company's infrastructure including data tracking, report dashboards, productivity and marketing technologies • Strategized and executed user acquisition campaigns across paid and unpaid digital channels • Responsible for improving website funnel and user experience through analytics, A/B testing, and conversion optimization • Developed the company product through gathering survey data, qualitative user testing, and quantitative assessment • Managed wide array of projects coordinating content, design, and development teams including launching site referral program, email planning, social media contests, and website builds

VP Marketing


January 2009 - December 2015

• Built and led team of advanced e-commerce marketing specialists resulting in 25% – 35% year on year growth and annual sales from $20 million up to $115 million, playing key role to position the firm for a successful acquisition in 2013; Current revenue at $165 million • Full P&L responsibility overseeing direct response, acquisition, and retention through SEM, Facebook, Affiliate, Display/Retargeting, and Email, managing $1MM monthly budget with focus on ROI • Planned and executed CRO strategies with Merchandising and UX/Product teams that increased revenue to sites through customs reports, product pricing, bundling, A/B Testing, and landing page optimization • Hands-on managed campaigns for over 100 brands and e-commerce sites, including Garmin, Panasonic, Motorola, Braun, Samsung, Norelco, Beautyrest, and Plantronics • Deployed advanced marketing strategies in Google AdWords, Google Shopping, Bing Ads, and Facebook • Developed custom marketing reports with BI team, which led to marketing team analysis of key success metrics • Worked with application developers to enhance proprietary e-commerce platform to meet business needs • Advised strategy to teams managing 3rd party marketplaces such as Amazon, eBay, Walmart, and Newegg • Reported directly to CEO to review performance metric dashboards and discuss growth opportunities • Developed training materials in marketing that remain mandatory for all personnel • Conducted team-wide meetings to discuss ROI-focused goals and optimization • Attended industry trade shows for new business development opportunities


Google Analytics IQ


Google AdWords