D.J. Todd

San Diego, California, US

D.J.'s Skills
Product Management
User Experience
Business Development

Startup Experience

Founded 1 startup

About D.J.

Puptimize is a platform that makes it easy to be a great dog owner by providing personalized dog training, expert-recommended products, and trusted local services – all in one convenient place. Our mission is to help end canine abandonment by creating a world with happy, healthy dogs, and confident, educated owners.

Puptimize attracts users with free personalized content, starting with a groundbreaking, do-it-yourself dog training system. Like a digital instruction manual for your dog, Puptimize enables you to easily teach your dog the commands, tricks, and skills of your choice—in just 10 minutes per day. 

Puptimize was founded in June 2015 by Rob Steinberg and D.J. Todd. We are experienced marketing and product management leaders with executive-level experience at companies like Shazam, Yahoo, and Intuit. Our third partner and industry expert is Colleen Demling, owner of the top dog training company in San Diego.

Over the past year, we have executed two major market research studies, built and tested two MVPs, and created wireframes for a V1 product. We are confident that we have identified a sustainable business model that benefits dogs, their owners, and society. Now we need a technical co-founder to help us create our vision. Our ideal co-founder is a full-stack developer who can plan and build both SAAS websites and apps, and an experienced technical leader who can help us build a world-class team. Experience with dogs or the pet industry is also highly beneficial.

By using technology to make it easier to be a dog owner, Puptimize has the opportunity to disrupt an industry, improve society, and deliver strong financial performance. Sound compelling? Contact us!


San Diego State University

MBA Marketing

2016 - 2016