Atlanta, Georgia, US
Atlanta, Georgia, US
Founded 1 startup
Worked at VIRTUE Worldwide (VICE Media). Working with clients like Coca-Cola, Lululemon, Intel, MGM.
2 Years at Amazon, apart of the Amazon Prime team. Got to know every aspect of Prime, their strength and weaknesses.
Founded Koed Media, a digital marketing agency focused on small businesses. Sold Koed Media to a client looking to expand their business.
May 2014 - July 2014
Experiential Marketing: Collaborate with prominent corporate brands and music artists to execute large-scale events geared toward the young millennial demographic. Social Media: Cultivate creative and on-trend campaigns across Facebook, Twitter, Instagram and Snapchat to an audience of ~2M. Email Marketing: Develop and send engaging promotions to millions of customer. Onsite Merchandising: Build strategic campaigns to increase conversion across high traffic Amazon.com pages. Brand Ambassador Program: Co-Manage a program that includes 200 brand ambassadors at 100 schools who execute on-campus events to evangelize Amazon for an entire academic year.
July 2016 - June 2018
Clients: Nike, Intel, Asics, MGM Resorts, Lululemon Synthesized client's goals, researched industry structure, trends, consumer behaviour, and brand material, extracted insights, and developed effective business and marketing strategies. Partnered with the creative, account service, content production, and digital marketing teams to translate insights into execution while ensuring efficient workflow. Researched marketing and social trends, and developed case studies and innovative strategies to elevate the team's strategic outlook and business structure (experiential marketing analysis, DNA of an online community, creative consulting company structure).
June 2018 - Today
Managed social media team by developing content calendar and plan for Facebook, Twitter, Instagram, and Constant Contact. Responsible for redesigning and up-keeping brand collateral in accordance with corporate guidelines. Developed unique promotional plan for large-scale sales campaigns. Oversaw and analyzed all SEO data, then executed monthly plans for improvement. Built and maintained business to business community relations and studio promotion. Planned and executed monthly promotional events and fundraisers.
Founder & CEO
November 2017 - November 2018
Recently sold to a client.