Ed's Skills
Product Management

About Ed

Hi, I'm Ed. I've built an online platform for standardized tests of English ability.

Most people have heard of standardized tests such as the SAT or GMAT. Standardized tests of English ability are much less famous than these other standardized tests, but are MUCH more popular. Standardized tests of English ability, such as the TOEFL, TOEIC and IELTS, are taken in excess of 10,000,000 times annually.

So our target market is HUGE. The tests are taken around the world, so our target market is truly GLOBAL. The people who take these tests really need to score highly in order to pursue their educational or professional goals. So, the target market is INELASTIC and essentially captive.

I have already built the platform and the content, and I have built up some traction. We have some good, repeat users and we are already profitable. What I need is someone really good who can market and sell the product (online, offline, wholesale, retail) to its full potential.

Educational background+contacts would be great, but not necessary.