Edward Castano

Palo Alto, California, US

PM with deep cross-functional experience.
Edward's Skills
Product Management
Technical
Marketing
Business Development
Design
Finance
Fundraising
Management
Operations
Sales
Strategy
User Experience
Background

Startup Experience

Founded 1 startup

Age Group

36-55

About Edward

I am a product manager with 12+ years of experience in product, marketing, strategy, and operations, delivering for consumer, small business and enterprise customers. My broad cross-functional experience makes me adept at working across both large and small organizations to achieve ambitious goals in collaboration with developers, QA, designers, marketing, sales, and other functional groups.

My strong leadership track record is founded on emotional intelligence, strong communication skills, and an unwavering commitment to others. My passion for building businesses that benefit people is founded on a design thinking approach that leverages customer empathy, structured ideation and rapid experimentation to uncover and develop superior experiences using an agile development approach.

When I am not obsessing over building great product experiences, you can find me practicing urban farming techniques, building fiddle-stick contraptions with my two children, or wrangling my backyard chickens.

Quote

If it's difficult, then it's probably worth doing. - Me

Work Experience

VP of Marketing

BlueVine

June 2015 - December 2016

Built and led BlueVine’s marketing strategy and team. Delivered business growth (10% MoM) through an integrated marketing strategy, including: ppc, seo, content, display, retargeting, social media marketing, life-cycle marketing, e-mail marketing, public relations, direct mail & radio.

VP of Operations

BlueVine

February 2014 - June 2015

• Opened, built and grew US office from 0 to 25 in 18 months • Established systems and process to execute on vision • Launched and iterated on new-to-market product • Developed and lead our ops, sales and marketing orgs • Recruited, trained, coached and developed talent • Motivated cross-functional teams in a rapidly evolving environmen

Senior Product Manager

Mint.com & Intuit Financial Services

January 2012 - February 2014

Applied agile development, lean-startup, design thinking and emotional intelligence to build high-performing teams and deliver first class personal financial management and online banking product experiences

Founder

WriteGreen.org

January 2009 - Today

Enabling citizens with diverse ideological beliefs to express their support for the environment by writing a personal letter to congress in 4 minutes instead of 2 hours. WriteGreen is like having a personal writing coach, but easier, faster, and free.

Principal Product Manager

Trinet

March 2017 - Today

Education

Stanford Graduate School of Business

MBA

2008 - 2011

Stanford University

Masters in Environment and Resources

2008 - 2011

Co-working Space

HackerDojo

2017 - Today