edward lisberg

Chicago, Illinois, US

edward's Skills
Business Development
Product Management

About edward

Medical device startup company in prototype production and testing phase. In need of highly experienced business development, marketing, sales director for:
• researching and developing marketing opportunities and plans; implementing sales plans; develop and managing staff
• preparing and completing initial DTC and direct-to-physician strategic plans and review, implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; implementing system improvements, change.
• forecasting and developing annual sales profits/quotas; projecting expected sales volume and profit for existing and new products; analyzing trends and results
• establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans, social media advertising and management
• identifying consumer requirements; initial DTC, direct-to-physician, and subsequent medical facility/distributer market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share