Eric Lenhardt

Anaheim, California, US

Eric's Skills
Business Development
Product Management

About Eric

My name is Eric Lenhardt and I have been an Entrepreneur for quite some time. I have successfully raised more than $1 Million for my own companies. My main focus at this time is on my current company, which is called Potentia Labs. My partner and I started is from a concept on a napkin and now employ 8 full time employees who each are paid more than 70K a year and 14 Research Scientists who are contributors. We're still towards the end of our startup phase, but it takes almost all of my time none the less.

This is for a side project I've been working on for 6 months now, but I have simply and informally written out the business cycle and the necessary steps for this to quickly turn into a $100M sale in 5 years.

The plan is to create a simple and engaging website/ educational experience that will essentially automate the annuity buying process. To my knowledge, this hasn't been done successfully yet. I have hired two separate developers already and both outcomes were severely unsatisfactory to me. I do not have the time it will take right now to get this up and going, but I've flushed out the high level steps of what needs to happen from right now to the sale of the business to one of two insurance companies within 5 years.

What I need is someone who either has the skills and time to finish the website correctly, which would not require any monetary investment, but would be your time and expertise based investing. Or, someone who has 5 to 10 hours per week (initially) to allocate towards this project, an in-depth knowledge of building a business from concept, at least novice understanding of annuities, and money to invest to finish the website correctly, SEO, and initial marketing trial money.

The entire process and business model hinges on how successful the website does it's intended job; which is to engage, educate, and convert targeted traffic into appointments for our agents to go out and essentially deliver the client their Annuity.

My plan is to develop, test, and refine the website and marketing strategy over the next 6 months. While also, building the initial processes so we can scale. I was planning on then hiring a CEO to follow the business plan and run the daily operations. If that's something you would like to do, we can discuss that as well.

Scaling this business will be simply duplicating processes, with some licensing and oversight measures as well. We might also need to adjust marketing campaigns for different geographical regions, but the business will be able to fully sustain it'self immediately after proof of concept.

Please reach out to me with any questions and I can walk you through the model in greater detail.