San Francisco, California, US

Fitrepreneur's Skills
Product Management
Business Development

About Fitrepreneur

Entrepreneur, Investor & Advisor Focused on Fitness Technology

Transformation of the Fitness Industry
I began my career transforming the retail industry with technology at Federated Department Stores / Macy's and The Limited Brands / Victoria's Secret. Subsequently revolutionizing the advertising industry with technology at Flycast Communications, transforming the way people interact at social networking companies The Fortunecity Network & PeopleLink and reimagining how people play at gaming companies Playdom & Playtika.

Fitrepreneur is leading the digital transformation of the fitness industry by enabling fitness technology companies to develop products that have an increasingly positive effect on a greater number of people than perviously imagined possible, facilitating exercisers in achieving results and fitness facilities & professionals to increase member retention & revenue.

Contributions to the Fitness Industry
I am the creator of the United Fytns, a system for fitness facilities & professionals that utilizes tech to increase retention & revenue, and Hybrid Fytns, a product development framework for fittech cos that guides decisions based on the strengths of fitness professionals & technology, producing more effective products.

Forging the Future of Fitness
I am the founder of FITREPRENEUR, a product development solution for early-stage fitness technology companies, based on the Hybrid Fytns Framework and the Continuous Feedback Product Development Process, which consists of an applications platform and business process management / intelligence system + extranet.

I am the founder of Fytns Group which creates technology solutions, based on United Fytns, for fitness facilities & professionals that increases member retention & revenue, and platform that enhances product performance, maximizes business performance and increases revenue for growth-stage fitntess technology companies.

Fytns Tech develops universal, cross-platform, technology for fittech cos and equipment manufacturers such as FytnsSUGAR for social, game, rewards & habits and FytnsIQ which turns exerciser data into actionable insights.

Combined FITREPRENEUR | FYTNS forms an ecosystem that is forging the next generation of fitness technology cos.

I founded and serve on the Board of Directors for Ambient Fytns Technology, I am the Co-founder (w/ my 8 y/o son, Jack) of iFitClub, the founder of and Master FitTech Trainer at Fitness Insider and the Fitness Insider Social Network, and I am a Limited Partner & serve as a Venture Partner at Fitness Ventures.

I am a FitDad, married, and a proud father of three boys; Jack, Nicholas & Elvis.

I am an avid Crossfit athlete, Tough Mudder, do Strala Yoga and enjoy Indoor Cycling. We eat clean, keep kosher and follow The Paleo Diet. And, I am a fanatic Self–Quantifier.

I am a certified Personal Trainer, Group Ex Instructor, have earned my Behavior Change Specialization and I am qualified as a DNAFit personal trainer.

I attended The Ohio State University (GO BUCKEYES!) where I received bachelor's degrees in Computer Science, Actuarial Science and Finance, and I earned my MBA / MA in International Studies with an emphasis on Finance from The Wharton School of the University of Pennsylvania.

I am currently studying for a PhD in Captology (the design, research, & analysis of interactive computing products created for the purpose of changing people's behaviors) at Stanford University's Persuasive Technology Lab where I focus on the use of technology to effect behavior change related to health and fitness.