San Francisco, California, US

Entrepreneur, Advisor & Investor focused on Fitness Technology
Fitrepreneur's Skills
Business Model Innovation
Software Innovation
Open Innovation
Online Innovation
Digital Innovation
Brand Innovation
Business Innovation
Collaborative Innovation
Innovation Management
Innovation Consulting
Analytic Thinker
Analytic Problem Solving
Analytic Modeling
Customer Analytics
Customer Acquisition Strategies
Outcome Driven Innovation
Mobile Social Networking
Enterprise Social Networking
Online Social Networking
Social Network Analysis
Social Networks
Social Networking Strategy
Social Networking Websites
Social Networking Apps
Social Networking Software
Social Networking Sites
Social Networking
Kaizen Leadership
Kaizen Facilitation
Design Thinking
Disruptive Technologies
Agile Web Development
Agile PLM
Agile Application Development
Lean Startup
Lean Consulting
Lean Business Processes
Start-up Ventures
Start-up Situations
Start-up Operations
Start-up Implementation
Start-up Formation
Start-up Creation
Product Ideation
Concept Ideation
Taking New Products to Market
Product Marketing
Product Management Skills
International Product Management
Software Product Management
Technical Product Management
Management of Product Development
Product Lifecycle Management
Global Product Management
Artificial Intelligence
Machine Learning
Software + Services
Fitness Center
Fitness Instruction
Kids Fitness
Personal Fitness Training
Fitness Industry
Fitness Consulting
New Product Ideas
New Product Ideation
Product Development
Business Networking
Business Analytics
Business Statistics
Business Strategy
Product Management
Business Development

Startup Experience

Founded 2+ startups

About Fitrepreneur

Entrepreneur, Investor & Advisor Focused on Fitness Technology

Seeking Co-founder for MCFit
Fitness + Fun + Rewards

Transformation of the Fitness Industry
I began my career transforming the retail industry with technology at Federated Department Stores / Macy's and The Limited Brands / Victoria's Secret. Subsequently revolutionizing the advertising industry with technology at Flycast Communications, transforming the way people interact at social networking companies The Fortunecity Network & PeopleLink and reimagining how people play at gaming companies Playdom & Playtika.

Fitrepreneur is leading the digital transformation of the fitness industry by enabling fitness technology companies to develop products that have an increasingly positive effect on a greater number of people than perviously imagined possible, facilitating exercisers in achieving results and fitness facilities & professionals to increase member retention & revenue.

Contributions to the Fitness Industry
I am the creator of the United Fytns, a system for fitness facilities & professionals that utilizes tech to increase retention & revenue, and Hybrid Fytns, a product development framework for fittech cos that guides decisions based on the strengths of fitness professionals & technology, producing more effective products.

Forging the Future of Fitness
I am the founder of FITREPRENEUR, a product development solution for early-stage fitness technology companies, based on the Hybrid Fytns Framework and the Continuous Feedback Product Development Process, which consists of an applications platform and business process management / intelligence system + extranet.

I am the founder of Fytns Group which creates technology solutions, based on United Fytns, for fitness facilities & professionals that increases member retention & revenue, and platform that enhances product performance, maximizes business performance and increases revenue for growth-stage fitntess technology companies.

Fytns Tech develops universal, cross-platform, technology for fittech cos and equipment manufacturers such as FytnsSUGAR for social, game, rewards & habits and FytnsIQ which turns exerciser data into actionable insights.

Combined FITREPRENEUR | FYTNS forms an ecosystem that is forging the next generation of fitness technology cos.

I founded and serve on the Board of Directors for Ambient Fytns Technology, I am the Co-founder (w/ my 8 y/o son, Jack) of iFitClub, the founder of and Master FitTech Trainer at Fitness Insider and the Fitness Insider Social Network, and I am a Limited Partner & serve as a Venture Partner at Fitness Ventures.

I am a FitDad, married, and a proud father of three boys; Jack, Nicholas & Elvis.

I am an avid Crossfit athlete, Tough Mudder, do Strala Yoga and enjoy Indoor Cycling. We eat clean, keep kosher and follow The Paleo Diet. And, I am a fanatic Self–Quantifier.

I am a certified Personal Trainer, Group Ex Instructor, have earned my Behavior Change Specialization and I am qualified as a DNAFit personal trainer.

I attended The Ohio State University (GO BUCKEYES!) where I received bachelor's degrees in Computer Science, Actuarial Science and Finance, and I earned my MBA / MA in International Studies with an emphasis on Finance from The Wharton School of the University of Pennsylvania.

I am currently studying for a PhD in Captology (the design, research, & analysis of interactive computing products created for the purpose of changing people's behaviors) at Stanford University's Persuasive Technology Lab where I focus on the use of technology to effect behavior change related to health and fitness.