Galyna Sereda

Toronto, Canada

Startup Marketing, Digital Marketing Manager, Social Media Marketer
Galyna's Skills
Digital Marketing
Email Marketing
Email
PPC
Social Media Communications
Social Media Advertising
Content Marketing
Social Media Marketing
Social Media
Public Relations
Marketing
Open to networking with people holding these skills
Product Management
Growth
Business Development
Marketing
Recruiting
Background

About Galyna

Performing marketing management for amost 10 years.

Focused on Startup Marketing, Marketing for Tech, IT, SaaS and Online media.

I have a Master's Degree in Marketing and industry certifications.

I'm looking for cooperation or a part-time job/projects as a digital marketing manager.

WHAT I DO
Strategic Marketing
Startup Marketing
Content Marketing Strategy
Content Delivery & Distribution
Social Media & Community Management
Pay Per Click Advertising
Email Marketing
Product Marketing (SaaS, IoT and other)
Crowdfunding marketing

Work Experience

Digital Marketing Manager

IT Action Group

September 2019 - June 2019

Carry out Marketing Management for Software Development Company and Product Marketing for Startups - Performed Content Marketing management, including research of the keywords, creation of the content plans, content writing, proofreading, publishing on WordPress - Performed Social Media Marketing, organic and paid - Performed Email marketing using MailChimp - Planned and performed Paid Ads campaigns on Google - Created digital presence and marketing strategy for two company products – SaaS startups - Led 2 team members to deliver marketing services, supervised marketing Intern - Participated in a Trade Show. Built trade show marketing strategy and prepared marketing materials

Account Manager

One Digital

June 2017 - August 2018

Managed relations with clients and run promotional campaigns on social media pages with 12 million followers. Key Clients: US, UK, Canada, Australia-based Startups (electronics, IoT, beauty, fashion, travel, entertainment), Artists. - Build, manage, and grow strategic partnerships with large customers and agencies - Work with clients and agencies to cross-sell and up-sell opportunities - Managed relationships with digital agencies, PR, startups from Kickstarter and Indiegogo - Planned and coordinated the promotional campaigns - Tracked, analyzed, and communicated key metrics and business results - Managed contracts and renewals, and assisted CEO with payables and collections

Digital Marketing Manager

LaSoft

September 2018 - April 2019

Performed marketing activities for a software development company and provided marketing support for clients. Key Clients: UK-based IoT startup, Europe-based SaaS platform - Coordinated the preparation of the content and designs for the web page - Prepared marketing templates - Created content plans and tasks for the writers - Proofread, edited and published articles to the company’s blog - Launched PPC campaigns on Google Search and GDN - Launched campaigns and tracked KPIs - Created content plans for SM pages and supervised posting according to the schedule - Performed Email Marketing campaigns

Digital Marketing Manager

EUPHORIA MEDIA

January 2009 - June 2017

Created marketing strategy for the development and growth of the online magazines from scratch. Performed full cycle of digital marketing management. - Brainstormed new and creative growth strategies for the company’s digital magazines - Created content plans, edited articles, proofread - Managed writing staff and freelance writers, negotiated payments - Collaborated with advertising agencies and networks - Established relationships with celebrities and fashion designers PR departments - Cooperated with international brands for conducting marketing activities, such as competitions, events and surveys - Planned marketing strategies for online and offline clients - Launched and maintained SM pages - Launched PPC campaigns (Google Adwords, GDN, Facebook). - Conducted Email marketing using Mailchimp

Education

University of Toronto

Digital Marketing Management

2020 - 2021

Certification

Google Adwords

Google

Google Analytics

Google