George Arison

San Francisco, California, US

Making car buying, selling, and ownership a delightful experience
George's Skills
Business Development
Product Management

About George

At Taxi Magic, I co-conceived and created a mobile booking and payment tool for on-demand ground travel when mobile technology was still in its infancy.

Among many other duties at Taxi Magic, I:
- built the business case for the company (market-sizing, product launch and customer acquisition strategy, technology deployment plan)
- helped steer in through two rounds of financing
- co-managed product design and development across platforms (iPhone, Android, Blackberry, SMS, web)
- created top 20 iPhone travel app/ top 1% of all iPhone apps in downloads
- launched user acquisition SMS tool that sends taxi dispatch messages to every taxi booking customer at dozens of fleets while simultaneously educating customers about mobile/web booking options
- led partnership negotiations and integration with dispatch technology providers controlling ~75% worldwide market (Taxi Magic was first external technology to integrate via custom-built APIs)
- signed long-term strategic partnerships and agreements with taxi vendors in 40 cities across the U.S.
- launched secondary business line involving advanced credit card processing and accounts management solution, to serve as the core of long-term growth strategy
- managed customer support and vendor operations

At Google, I am part of a special projects team for the CEO, founders, and SVPs that develops and implements company-wide growth strategy project.

Prior to Taxi Magic, I was at BCG where I mostly worked in e-commerce and offline retail.

Outside of technology, I have a strong passion for both US domestic politics and development of democracy in transitional societies. I spent two years helping steer opposition parties from my native country of Georgia through the maze of Washington, and then helped run a political campaign for one of the leading opposition parties. Michigan State Press has published a book about my experiences of working in Georgia.

Work Experience

Founder and CEO

Shift Technologies Inc

December 2013 - December 2016