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Gustavo Herrera

Marketer, Engineer, Product Manager

Cambridge, Massachusetts, US


Startup Experience

Founded 2+ startups

About Gustavo

I have decided to leave my high paid job at a huge corporation and follow my passion of creating something on my own and making a greater impact in society.

I should mention my personality and motivations, because though professional experience and skills are very important in candidates, no one can deny that personality type is at least somewhat important in a startup environment. So briefly, I'm an extrovert, I like being surrounded by creative people, sharing ideas and having fun at work. I hate sitting in a cubicle and prefer sitting in an open space, these kind of settings lead to synergies and collaboration. Money does not motivate me, what motivates me is recognition for doing a good job and making an impact on people's lives, either by providing them with a good service or product.

I am a tinkerer, I like to take things apart just to see how they work. I love programming (Java, C, Matlab) and making gadgets with Arduino boards, I am NOT a programmer though. I like Inbound marketing and being engaged in social media. I religiously read Engadget, TechCrunch, AVC, LifeHacker, The Economist, Maker Magazine, etc. I love technology and love when I get to know about new technological advances before everyone else.

I have worked in the two largest Employers in Massachusetts: Raytheon and EMC. Raytheon was my first job out of college and I liked it. I was a systems engineer working on missile defense shit and project management, left the company to pursue an opportunity at ABB, an electrical engineering company in Switzerland, where I was product manager, managing product features and product roadmaps for grid technologies. I'm currently working at EMC as a Sr. Product Marketing Manager, developing marketing strategies for storage servers, product positioning and pricing.

I have co-founded two startups (Hardware and Services), one of them received a first round of funding from a private investor ( I successfully negotiated the term sheet and secured the funding to develop a prototype. SmartHUD was acquired by SenseDriver Technologies.

Now my partners and I are currently working in a new project that is taking off. We are searching for an Industrial Design Engineer to spearhead the ground-up design of an IoT-connected water monitoring hardware device.

The Ideal candidate will be very self-motivated and have:
- Experience with hardware product development and design
- Knowledge of 3D printing and quick prototyping
- Proficiency with Solidworks or equivalent
- Knowledge of manufacturing
- Knowledge of injection molding
- Eye for aesthetics 
- Past experience in an a startup

What we have achieved so far (in 9 months):
- Hardware component selection
- Two hardware prototypes built and deployed
- Market analysis and research
- Market / Product Validation
- Traction (pre-sales)

- Currently CEO, two engineers (EE, Computer), large-scale landlord

If you are intrigued by my background or current project do not hesitate to contact me.

User Experience
Business Development
Product Management
Managing People

Boston University

MBA Marketing

2011 - 2011

Northeastern University

MS Electrical Engineering

2005 - 2005

Northeastern University

Electrical and Computer Engineering

2003 - 2003


Six Sigma Green Belt

Inbound Marketing Certificate

Product Management Course @ General Assembly