Guy Whitcroft

Cape Town, South Africa

International CEO | COO | VP || NED | Interim || Strategy | Business Planning / Reorganisation / Growth | Technology

Age Group


About Guy

LinkedIn Profile at

Highly accomplished, versatile Senior Management Executive with over 20 years of comprehensive executive experience in career spanning multiple IT environments, including all aspects of technical, marketing, sales and operations management, with all channels: vendors, distributors, resellers and end-users.

Proven track record of excellent growth in revenue and profitability operating across both emerging and developed markets; deep knowledge base supports expertise in accelerating start-ups and turnarounds along with diverse teams and individuals where exceptional communications skills and strong collaborative leadership achieve results.

International business experience with both emerging and developed markets, well respected international speaker, writer / workshop leader on technology, general business and channel issues. Strong corporate board experience.


• Excellent leadership capabilities, able to communicate vision/goals and motivate teams across diverse cultures and countries.
• Thrives on challenge, with ability to think laterally and produce innovative solutions.
• Highly developed communications skills, able to negotiate with and influence people at all levels.
• Strong team player, contributing at strategic and operational levels to get the best out of people.
• Excellent commercial awareness coupled with strong drive to over-achieve delivers results.
• Customer focused to drive retention, acquisition and overall stakeholder satisfaction.
• Broad-based experience across all channels and disciplines of IT sector ensures deep understanding of all issues and potential problem areas across multiple business sectors, with skills transferable across industries.

Specialties: • Strategic Planning • New Business Development • Sales and Marketing
• Corporate Communications • Leadership and Motivation • Mergers and Acquisitions
• Channel Management • Crisis and Issue Resolution • Negotiations and Consulting
• Client and Vendor Relations • Global Distribution • International Business


Do As You Would Be Done By - Mary Wakefield, The Water Babies

Work Experience

Owner & Director

Business Advisors & Services

January 2011 - December 2016


Being a Director

Institute of Directors Southern Africa

The Role & Responsibilities of the Non-Executive Director

Institute of Directors (UK)